Few Words from Hina Khuwaja Bayat

It is always a pleasure to know what our celebrities have got to share with their followers. However, due to the busy schedules they hardly get enough of time to interact with their followers especially on E-Media. It was lately found that Hina Khuwaja Bayat, a flawless actress of all time finally took out her precious time to write down her feelings about the Pakistani Drama Industry. Hina has always entertained the Pakistani Drama lovers through every role she picks. If you have a recap of all the successful dramas these days, you will find one similarity in them and that is the presence of Hina in them.

Here is what Hina had written for her followers, Have a look!While talking at the event on Wednesday, actor Hina Khwaja Bayat0_1933_

“Born, raised and living in Denmark, I never had any cause to be proud of my Pakistani origin till now, when I can silence my Bollywood crazy friends with just two words — Pakistani drama!”

“Thank you for Shehr-e-Zaat — it has made us revisit our own values!”

“My children’s Urdu has improved watching Humsafar.”

“We are huge fans of your dramas because as Indians we have nothing to compare.”

This is feedback from encounters with random viewers that made me proud of being a small part of a revolution called Pakistani drama!

Thanks to this unique product, Pakistani identity started being recognised globally; channels previously focusing on news found a whole new market of viewers abroad that were (and are) hooked to Pakistani shows and drama; DVD sales scaled unprecedented heights with the demand for Pakistani drama; copyright laws benefited the government coffers. But in this charged environment, greed became the driving force.


Channel owners forgot that it was Pakistani drama that enabled them to expand their networks; production houses forgot that it was the content and quality of their plays that had beaten the Indian soap culture. The government forgot that Pakistani television had become the face that was neutralising its poor image and anti-Pakistan propaganda abroad. Media became a lucrative business — hence, regulations were bent to make room for foreign entities; channels compromised their own image and identity and producers their craft and creativity.

Slowly but surely, local content started giving way to foreign dubbed programs and is now being replaced by it.

Turkish and Indian soaps — glamorous, sexually titillating, showcasing western mindsets and the colourful Hindu culture — may be alien to our Pakistani values and sensibilities — yet popular, in the form of one Ishq-e-Mamnoo — easily understandable because it is human nature to be tempted by that which is forbidden or “mamnoo”! It started with Urdu1 raking in profits from this “foreign”, second-hand product with other channels jumping on the bandwagon citing “viewer demand” as the reason for replacing fresh hence, relatively expensive local content with old foreign material bought cheap on re-run rates. At first, the channels pleaded that they had to air foreign content in prime time as the 10% allowance left no margin for repeat telecasts. But now, in flagrant violation of that Pemra regulation, they are repeated throughout the day taking up almost 40% of airtime.

The United Producer’s Association came into action calling for safeguards for the Pakistani drama industry against this hostile takeover by approaching Pemra, media channels and recently, the National Assembly Standing Committee on Information and Broadcasting. But even as the chairman of the committee directed Pemra to implement their recommendations within one month and most parliamentarians pledged unconditional support for our local industry, surprisingly, the minister had reservations on putting restrictions on Indian content. Has Mr Kaira forgotten that his government’s conciliatory efforts towards India are as one sided as the Aman ki Asha campaign of a media channel that is itself banned in India, but shows Indian content in its prime time slots? Or is it a case of “you scratch my back and I’ll scratch yours” because the government cannot afford to upset the media and news channels it is on the brink of elections?

Even more shocking is the advice given to UPA by some politicians — that UPA should take the matter to court. What then is the job of these “democratically elected” representatives if basic regulatory matters have to be resolved by the courts? Should the judiciary then also be given the offices of legislation, execution and enforcement of laws if our legislative bodies are so inept? Or is it a ploy again to enable certain stakeholders to get stay orders and carry on with their business?

Yet again, we see a lack of political will, a lack of pride and ownership, a lack of identity by the very institutions that are meant to protect it. Yet again we see greed overriding nationalism. We as a nation stand to lose our culture, our identity, our creativity, even our livelihoods but the channels too will lose a lot in the long run. Our overseas viewers are not interested in Turkish or Indian content — they subscribe to Geo, ARY, Hum and Express to watch Pakistani drama. What, pray, will the channels show their subscribers a few months from now? What will they show viewers when they become bored with foreign soaps, as every Turkish soap cannot be Ishq-e-Mamnoo just as every Pakistani drama is not Humsafar? What will the big boys of media do, when the smaller/regional channels start showing the same cheap foreign content? The answer is that they will lose subscribers and advertisers as credibility and identity would have already been lost.


Ironically, the Pakistan Broadcast Association is running a campaign claiming to “protect the viewer’s right to know”, but the very same channels are holding producers hostage by demanding re-negotiation of approved contracts or else simply not buying the content. Producers are squeezing actors, directors and technicians citing channel pressure as a plea. Media professionals today stand to lose a lot but so will their silent viewers — it may be too late when they realise that their silence has cost them a loss of their own future, the future of an industry that they owned and were so proud of! Is this what the viewers want?

The writer is an actor, anchor and columnist with 17 years of experience in the media industry. Human development and social issues are her area of expertise and she is actively involved in related causes.

Hina Khuwaja has enjoyed a successful career as an actor, an Anchor and a columnist(as evident above). With the success of her reality show, Uljhan Suljhan, Hina has been contributing in the welfare of human development, actively taking part in social activities.

We wish Hina more power ,


Nida Zaidi



Please be informed that comment section in the drama reviews is open to discuss dramas only. Any such commenter that will be seen initiating a personal conversation & anyone seen responding to those comments will be banned straight away. Please keep the comment section vacant for those who want to discuss dramas only. We are observing a strict no-personal-conversation policy & it also includes asking personal & irrelevant questions from the reviewers.
  • SRA

    lolllzzz flawless actress of all time????? she recently joined the industry

    • Ahsan

      Rightly said. I didn't see her acting on the TV until recent years. She used to host a show named "Uljhan Suljhan" on Geo TV which consisted of social issues and breaking social taboos mostly. It went off air after it went overboard in projection of sensitive issues. But any ways, she is a decent actor who needs to take different roles now. She has been a victim of type casting playing similar roles in Ishq Gumshuda, Shehr-e-Zaat, Humsafar, Zindagi Gulzar Hai etc. I think she could excel lot more as she has potential and talent.
      Good luck to you Hina 🙂

  • S.Shah

    I don't like her acting..she's so one dimensional as an actress.

    • nida_zaidi

      watch Talkhiyan

  • Fatima tuz Zahra

    I love this woman……education k hisaab se bhe n decency k hisaab se bhe….she z outstanding…..acting bhe bht aalaaaaa hai hina ki……. i really like her……….because i just love educated women……

  • Hassaan Javaid

    A very well groomed, educated and a nice person overall. She's not just a good actor but also a very active social worker. We are proud to have people like her in our media industry.

  • maliha saad

    One of the gorgeous lady of our most popular dramas…………….i really admire her ………luv u n carry on dear 🙂

  • jia

    elegant lady

  • sadia_rezaq

    i just love her…. and yes Hina trust me even i m Bangladeshi i have fallen in love with the Urdu language , the culture, costume, dramas.. LOVE AND RESPECT.. KEEP IT UP…

    • Nyla

      Dear Sadia, believe me I reciprocate my love for your culture, literature, music and most of all ' Bangali Mithayee'. My best friend and room mate at college was a very sweet and soft spoken girl from Bangladesh.

  • mary

    u can see her a in very different role in drama "talkjiyan" being aired on express.

  • Nyla

    Hina is not talking about her talent or looks. She is discussing a very serious issue, for us to know and give some thought about the corruption and GREED of the people who represent Pakistan, and imposing on us really boring foreign dramas wasting our time. We can stop watching this 3rd rate stuff to help our Drama Industry.

  • summaiya

    great article of great lady 🙂