HUM TV or ARY Digital-Who to Win the Race in 2013?

It is  difficult to analyse whether it is Hum TV or ARY  Digital that would take up the market this year. Both the channels are known for the quality dramas going on air through their platform and this year, both of them seems to have their strategies clear. It has been lately noticed that Hum TV has come up with some great dramas that are expected to enjoy a good business and ratings like Zindagi Gulzar Hai, Humnasheen, Tanhai, etc, while on the other hand, its ARY trying real hard to maintain its pace with serials like Silvatien, Siskiyaan and Parchaiyaan. It is  interesting to find that in this race of winning TRPs, Geo TV and Express entertainment seems no more interested and have decided to follow their own path.

2012 has recently come to an end, leaving the drama industry with some golden stars and again much of them belong to the two channels stated above. Now that people have started loving their own dramas in Pakistan, the channels and production houses are coming up with dramas that let people link to them. Taking a closer look of the strategy been adopted by ARY  and HUM TV this year, it can be  seen that both of them are all set to come up with reality shows, highlighting the talent of Pakistan. ARY, which has always been coming up with such shows like Nach Baliye, madventures and if not local, then the neighboring Big Boss has now again introduced the star talent hunt show, similar to that of Indian Idol, while  Hum TV has also got the Indian reality dance shows to keep your weekends occupied. Moreover, Hum TV’s new efforts of paying a tribute to its hits of last year, Hum TV Awards are again one of the opportunities to bring more popularity to the channel.

It was seen few months back that the foreign content, namely the Turkish Dramas kept the showbiz industry busy with controversies against few channels. Many programs were conducted where  the Pakistani Celebrities condemn the channels for promoting foreign content, leaving the rights and interests of the local artists, neglected. However, it seems like just like the common citizens of the nation, the Celebrities of this country has no say in their domain as the Turkish Dramas are still on air on Geo, It was only Noor previously, but the next Turkish Drama to go on air is leaked through its promo and is known under the label Rafta Rafta. Although Geo is  also offering local dramas like Viraasat, Ghao, Cindrella, etc, the channel has lost its charm in general.

Coming back the two channels that are high in the viewers choice, Hum and ARY are more or less following the same line where same actors are seen on both of the channels. 2013 can be  predicted as a lucky year for Adeel  Hussain, Azfer Rehman, Ayesha Omer, Ayza Khan, Sajjal and Adnan Siddiqui as all of these actors are seen in every next project going on air either on Hum TV or ARY-Good Enough!

Let us wait and watch that which of the two actually wins the race, There is one thing for sure that the audience is loving the the work been produced by the stated channels and want to see more.

Best Wishes

Nida Zaidi

  • Hammu

    I would definitely go for Hum.Biggest reaoson? The different cast.ARY is all A&B.We already know in the article.Moreover It seems like Hum TV has different topics.I don't deny that ARY has given some superb seriaps,but nothing compared to HUM's!

    • Zahra Mirza

      Ditto! 🙂

    • Rania

      Same thoughtsss!! 🙂

  • sadiqian

    I think hum tv should win this competition as it always brings versatile dramas and actors with productions of different houses.Where as ARY mostly shows A&B content with almost same cast.

  • Huma

    i watch a lot of hum tv too, but am frankly quite sick of the second wife, sister grab sisters husband and the general depressiveness that now pervades tyhe hum tv drama. also a fan of umera ahmed, but shes very extreme in all her views. the father is always benign, the mother is always weirdly disconnected and the father then gets up and blames her, in other hum dramas too. i love momo and dugduggie for reasons that they make me laugh! although halka na lo is pretty good too. i guess hum wins out, but one thing for the author… you havent seen talkhiyan on express have you? now that drama is superb! and totally different to every other offering on tv across the board!

    • guest

      I agree with you Talkhiyan have different taste then others same old

  • javed ahmed

    hum tv will win the race of 2013 couse hum tv up coming plays become very popoular . like Rihae. Dile muztar.

    • ABDULLAH

      YOU ADMIT YOURSELF THEY BECOME POPULAR THAT IS THEY ARE NOT GOOD.

      VEENA MALIK IS ALSO EMINENT BUT IS SHE GOOD ????????????????????

  • javed ahmed

    hum tv will the race 2013

  • ABDULLAH

    ARY WIll definitely win the race because the stories which ARY SHow are special whereas dramas on HUM TV have a common flow of the story except for some like MEIN ABDUL QADIR HUN .
    ARY DRAMAS WHICH ARE UNIQUE AND HAVE A INTERESTING FLOW INSTEAD OF A MERE STORY : KAALA JADU , MERA SAAEIN 1 , QUDDUSI SAHAB KI BEWA , KHUSHI AIK ROAG , ROAG , MY DEAR SAUTAN , DAAGH , MAI NEE (HATS OFF ) , AND

    WHO SAYS HUM HAS INTRODUCED DIFFERENT TOPICS ??????????????????///
    WOHI BAHU WOHI SAAAS ?
    AT LEAST 2 -3 DRAMAS OF ARY POSSESS ALWAYS A DIFFERENT AND UNIQUE STORY DEFINITELY INTERESTING .
    I KNOW MANY WILL DISAGREE WITH ME BUT IT IS RIGHTLY SAID :
    BAD SE BADNAM BURA SO FAMOUS IS ALWAYS BETTER THAN BEST .

  • urwa

    i think hum tv bcoz zinagi gulzar hai tanhayi and dil e muzatar r very popular and good!
    ary also rocks!
    both the channels my favy!

  • shadab salman

    what about dur e shawar ….why this drama was ignored …..this is the best drama ….it should be nominated !

    • Mariadennis

      I agree

  • AYESHA

    only and only the HUM TVEnter text right here!

  • Wow, great article.Thanks Again. Awesome.

  • rahi

    rafta rafta will be the best drama of the year …………

  • mubashira sultana

    I think there is no match ZGH to other channel,s drama,"SAAF SUTHRA DRAMA" can see easily among family members—- The Best for every one

  • ayta malik

    hum tv so''''''

    hum tv your work so good ,,,,,,keep it up

    and humsafar;;;;;'''''''' zindagi gulzar hai;;;;;;;;;so so beautiful works

  • Sania

    I think that hum tv should win the race of 2013 because it gave superb dramas like zindagi gulzar hai,humsafar,dur a shawar,dastaan,dil e muztar,sheray zaat and many other dramas also.

  • javerya

    Hum tv best serial was zindagi gulzar hai this season thats it other dramas were reallllllllllllly boring with slow story line….Ary dramas were different silwatain and parchaiyan atleast new stories.. Geos Nanhi was the top rated drama dont miss that.

  • aqsa

    hum jety ga