What Ingredients Make a Drama Hit?

Just like any other business in the world, the revenue been generated by the dramas depend on some significant features that contributes in deciding whether the drama was a hit or a disappointment. In our industry, where we see directors and producers often talking about the poor resources been allotted to the entertainment industry, it is also evident that the dramas that are emerging at this time of stage are truly great.

It is interesting to notice that although much of the dramas differ from one another, they still share same factors behind the screen. Here are 5 suggested factors that play a vital role in generating revenue from the TRPs of the Show.

1)    The Script

The essence of any drama is its script. How far do you agree with it? Drama is basically the fiction mode which represents the events take place in common life. Powerful scripts (reflecting the happenings), affecting story with limited episodes are really what people now feel like to see. No matter how great everything else is, the story still revolves around the script, therefore if a script is well written, there are all wide possibilities that the project would grab a considerable audience.

2)    The cast

Casting actors that are most wanted do matters, isn’t it? When it comes to acting, It’s not merely about delivering dialogues; it counts emotions, realism and certainty of delivering dialogues. While Humsafar was been telecast, the audience was often found commenting that the cast was well-chosen. This means that people now are wise enough to distinguish between an actor and a sleeping dummy.  Let’s take an example, think about how it would have been if the role of ‘Asher’ would have been played by Farhan Ali Agha or Ali Afzal, it wouldn’t have been that effective, or would it have been? In short it is the cast of the drama that attracts 50% of the viewership, which is high enough, not to be neglected.

3)    Direction

A director is the person who overlooks the drama and ensures the quality of the script casts the actor appropriate to the character of the story and also motivate his/her team. In short, director’s job is firm and multitasking. A successful direction incorporates artistic vision to produce the magic in drama and always comes up with something new. Mehreen Jabar, Momina Duraid, Sarmad Khoosat are few of new spring directors who have an imaginative vision and ability to produce pioneering ideas and these innovative features finally results in superb direction as like in Humsafar, Shehre Zaat, Dure-Shehwaar, Doraha, Daam and many more.

4)    High Quality Graphics

By saying graphics, we actually mean the visual presentation on screen. Now that the glamour has surpassed simplicity in every way, a high quality graphic presentation does matters. Drama’s with resolution and good picture quality have noticeably brought more profit. Research has shown that the viewers find  low quality dramas boring and seriously most of them end up with yawns and snoozes! Think of ‘Humsafar’ with same cast, direction and script but telecasted on PTV with its default graphics, it would be a big crash. What all mean to say is that picture quality attracts viewers to stay tune with the one and subsequently leads to high ratings of any drama.

5)   OSTs

Sound Track is the strength of drama. It reflects the insight of drama before releasing. Good sound tracks let slip the whole story of a drama. As happened with Humsafar, and happening with ‘Zindagi Gulzar Hai’ , There OST dressed up the entire drama giving them a complete look. It is somehow rightly said that fashion fades but music lasts forever, With OSTs it seems true!

As viewers (and an intelligent viewer indeed) which additional factors do you think, matters for you, or you want them not to be missed? Do Share your  views.



Nida Zaidi

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  • Mary

    Nice aricle. Agree with you. All these factors contribute to a drama's success.
    I think the screenplay is also very important. The dialogues and insight into the characters is also an important factor.

  • Haseeb

    Momina Duraid is a producer and not a director as you have mentioned,please correct yourself

    • Ali Abbas

      Hie Haseeb,
      I do agree that Momina is well known for her production, but I she has also been working as a script-writer and director.

      • Ali Abbas

        Thanks Ali,

        @ Haseeb, Thanks

        • Stadia

          I am confused. Why is Ali thanking Ali or is it that Ali is Nida's brother and Nida forgot to change the name before commenting. Kindly shed some light on this too. Nida please take English classes. There are so many mistakes in this article. If you want then I can point them out.

          • Nida Zaidi

            @ Haseeb, I was first thinking to include production as one of the key features but then i dropped it deliberately to be added by the readers 🙂
            And Yes, You are right about Momina Duraid's work as a Director, she has directed Ishq Junoon Deewangi Only. (Personal research).
            However, if you explore internet, you will find these two titles engrossed with her name.

          • Haseeb

            Nida Ishq Junoon Diwangi was WRITTEN and NOT DIRECTED by Momina Duraid,u can also confirm it here even though i know it for sure http://en.wikipedia.org/wiki/Ishq_Junoon_Deewangi
            it was directed by babar javed

          • Nida Zaidi

            When did I say that it was written by her?

          • Nida Zaidi

            Haseeb, the reference you are giving me at the moment also states that Momina is known as a DIRECTOR, and a SCRIPT-WRITER!! http://en.wikipedia.org/wiki/Momina_Duraid

          • Haseeb

            basically u r a close minded person who cannot admit your mistake of saying that momina's a director and i cannot do anything about it….

          • Aftab

            Dude it looks like you are here to pull Nida zaidi leg here..

          • Nida Zaidi

            @ Aftab Brother, Thats ok, people from this forum are actually searching me on google and leaving bad remarks on my personal blog,.. speechless 😀

          • Nida Zaidi

            Lol.. No Ali is NOT my brother and even i am confused to see him Thanking. :/

          • Aftab

            Why are you judging stadia? and please always speak with proof. It would be better if you pointed out the mistakes and then criticize her!!

  • Nida Zaidi

    Thank You Mary 🙂

  • waqas

    i thnk cast of drama os most important ….as i love saiqa novel n hate the drama due 2 cast….juggan idiot spoiled whole drama…….hate her……

  • midhat

    production also plays a imp role

  • Xadee

    Nida One thing i want tO add…i.e lOcatiOn.
    I dun knw whether u peOple had nOticed Or nOt hOuse used in KAHI UN KAHI fOr mr.kamal n his patner iz same bt directOr iz using different angle shOts.
    The same hOuse iz used in many Other dramas alsO..enlisted belOw.
    -Mera yaqeen(asfand's hOuse).
    -Na kahO tm mery nai(maya's hOuse).
    -Meri behan maya.
    -Ik tamana lahasil si(ramla's hOuse).
    -Bandi(nimra bucha's hOuse)
    Thatz make me annOy.why dun they wOrk On this pOint.
    The dramas with mOre investment…get their mOney back in terms Of prOfit.then? 🙁

    • Nida Zaidi

      Xadee, Nice Observation 🙂 seriously impressed

  • Haseeb

    Ali Abbas except for 'Ishq Junoon Diwangi' which momina wrote due to time constraints she has never written or directed any other project so saying that she works as a director is totally wrong and baseless

  • Sadaf H

    Look this is obvoius stuff,

    • Nida Zaidi

      As a Writer, I welcome criticism if it is constructive. You are a devoted Follower who is always ready to comment on every piece of writing that we share, that's really great. Thanks alot for all the advices that you have been giving me to take english classes and all, by the way, do you tutor also? 🙂 if yes then please let me know about it.

      Best Wishes

      • Sadaf H

        LOL , Nida >I love you 🙂 as for tutoring I do not think I can teach you anything .It is advice not advices. that is the first lesson 🙂 Oh Nida I am sorry Maybe you think I am mean . I shall try to be nicer in future

        • Nida Zaidi

          Thats really sweet of you, Would try not to disappoint you and other readers from now onwards 🙂
          I understand that the readers here are new to me, and similar to that, even I have been targeting some different audience in my write ups. Hope that the frequencies match up somewhere in between soon 🙂

  • Nida Zaidi

    Well, I can see Some real hot stuff here!

    • Sadaf H

      what do you mean? I am not being sarcastic I just want to know?

  • Khalida

    Good article dear but a couple of mistakes
    1. Momina Duraid is a producer , not a director so correct that in your article.
    2. The successful plays that you mentioned & their directors were correct but DeS was directed by Haissam Hussain, not the ones that you mentioned, so it's better if you go in their to correct it.
    The thing is that we, the readers know our dramas well, so we can be very quick to point out mistakes, but we mean well because we want you to give out correct information. Thanks.

    • Nida Zaidi

      Khalida, about the Momina Duraid thing, I have answered the query in the comments thread, please go through it.
      Secondly, Thank you for being a devoted reader. we try to come up with 100% authentic news, however, it should also be remembered that the learning phase never ends for a writer.

  • SID

    Dear Nida,
    I agree with most of things you've mentioned, i, however, strongly believe that if masses can relate to the characters, this makes the drama an instant hit. Durre Shehwar was hit becuase every married woman could relate to its story and Ashk was a big flop because of its alien characters.
    Secondly i'm really impressed with the way you're taking criticism, mashallah you're blessed. Its rare to find people like you these days. On the face of criticism, people either get offended or they wont respond at all, but kudos to you for commenting so humbly. Honestly while i was scanning through your article, i couldnt notice any mistake in the first read. On a friendly note, (you might already be doing it) try using microsoft word to write your articles, it does point out majority of punctuation and grammar mistakes and you can instantly correct them. Good luck! 🙂

    • Nida Zaidi

      Hie Sid,
      It is a dilemma that this nation loves to criticize. We cannot avoid it, isn't it? This is a niche related to the drama industry and thats how I take it. I am a professional blogger and such petty issues really doesnt matter. To me, these hard words hold no importance because though i write for the readers who come, abuse and leave, but by the end of the day, they are not paying me, right? so no issues. However, to be honest, the experience of speaking out to this sort of an audience has given me an actual idea about the society of Pakistan where i am one of them. 🙂

      People here taunt me for my mistakes in their senseless sentences, which are not even understandable if you read them once.

      Lastly, I wonder why are people taking it as a "Mistake" that Momina duraid is also known for her direction. Though I provided them with reference, but then, they have to criticize anyway.

      As a Pakistani, I wish our people knew the principles of Criticism, which they badly lack in.

      Anyway, Thanks For actually commenting that long, 🙂

      (p.s. Waiting for more criticisms 😀 )

  • Hibah

    You forgot to mention Dastaan. It was a tremendous serial, based on real events. It was directed by Haissam Hussain and was written by Sameera Fazal. =)

  • Hibah

    You forgot to mention Dastaan. It was a tremendous serial, based on real events and Razia Butt's novel "Bano". It was directed by Haissam Hussain and was written by Sameera Fazal.

  • Hibah

    You forgot to mention Dastaan. It was a tremendous serial, based on real events. It was directed by Haissam Hussain and was written by Sameera Fazal. =)

    • gsg

      i agreed i just started to see this drama bcz of Ost ..

  • Hamza

    Absolutely yes! I agree with you Nida. I am pleased to see that you have covered all ins and outs in your article. (What I think) Script and cast really set ways to make any drama a huge success and of course OST trend seems to be a supportive element in big hits.
    Two thumbs up nida 🙂

    • Nida Zaidi

      Thank You Hamza 🙂

  • sidra

    scripts waqai essence hote dramon ka. or pakistani dramas are successfully competing now

    • Nida Zaidi

      Bilkul Sidra 🙂

  • Mrs Asim

    Very good article, ur choice of topics is very good, n u coveerd most of the details too, good work,keep it up:)

    • nida_zaidi

      Thank you so much Mrs. Asim, 🙂

  • nida_zaidi

    Kindly start pointing out the mistakes from now onwards so that i can know how bad i write 🙂

  • annie

    hey guys WHAT ABOUT HAMSAFAR????

  • maha

    good piece of work ….. script is the the most powerful thing

    • nida_zaidi

      thnk you maha 🙂

  • xain ifti

    Ingredient need to make a hit drama is that Fawad Khan should be in it… then it will be a super dooper hit drama…