Devdas got a lot of popularity in India. Many people in Pakistan have watched the film too but until now they did not get the opportunity to watch the film on the big screen. Sabeena Islam, Marketing Manager of the Distribution Club which is responsible for bringing Devdas to the big screen in Pakistan while talking to the press said, “We wanted to screen Devdas as it is considered one of the greatest Bollywood films of all time. On the other hand, the cricket world cup going on currently has had an impact on the box office so we have decided to show old classics like these.”
Managing Director of Mandviwalla Entertainment Nadeem Mandviwalla while sharing how he felt about the film being screened on the big screen in Pakistan said, “It is an iconic film and it has a lot of fanfare attached to it; plus, a lot of the people have not seen movie in cinemas as well.” He also said there were other films too which they wanted to import in Pakistan as well. The film Sholay is going to be one such film too.
“You need to look at these films differently. It would be wrong to have very high expectations from a film that is being re-released in Pakistan. You should not expect back-to-back full-houses and at the same time, you cannot market it like a regular film,” said the film maker.
