Sapphire is a well-known Pakistani clothing brand which is famous for its beautiful pret wear. The brand is also known for its tradition of offering a flat 50 percent off at the start or the middle of every season. The sale is applied to almost all of their articles. Sapphire’s sales are known for creating chaos between the customers who fight over the articles. We have witnessed many Sapphire fights.
Today, the brand announced an up to 50% sale on all the articles. Soon after the announcement of the summer sale, the customers started visiting the website to add their favourite articles to the cart but the website got crashed soon after a few minutes. The customers are trying to fetch their favourite articles but are facing trouble. The online sale is causing agitation among the customers. Fans are terming the sale as the biggest scam.
Fans are enraged after seeing the brand’s unfair policy regarding the sale. They are calling out the brand for being unprofessional despite having a big name. Most of the fans are calling for a boycott of the brand after their fraud. Social media users are of the view that the brand needs to work on its website and its policy. A social media user wrote, “Very bad service it happens always. Sapphire should fix the website issues. This always happens at the time of sale. The website not working yet.”
A few customers are saying that the website is working fine for overseas customers and it has been blocked in Pakistan on purpose. Fans are of the view that the brand is doing this to get traffic on their website. A social media user wrote, “It is an “Out of Stock Sale”. Customers also said that the website is off for the option of buying in bulk. All the customers are exposing the scam of the brand on social media with a few giving tips to the customer for fetching the articles smartly. Here are the comments from Sapphire’s official page:
The brand has now shared an official apology on its Instagram page. However, the fans are upset with the brand. The apology is also getting backlash. Read the post followed by the comments:
