The brand Lux needs no introduction, it is known for hosting one of the biggest award functions of Pakistan, the Lux Style Awards which recognizes and appreciated talents from all fields.
Recently, Lux unveiled the first ever celebrity calendar of Pakistan amidst some of the biggest celebrities of Pakistan at the Lahore Grande, with a lavish and star-studded launch. The calendar, which is the first ever celebrity calendar of Pakistan, was eagerly being awaited since a while now. It proved to be a visual treat for guests when it was finally unveiled at the event. All of them praised the beautiful shots captured in it.
The Lux calendar is shaped like a perfume bottle to signify the brands commitment to luxury fragrances in their products. The four-page spread is a salute to a woman’s beauty and Lux’s concept that no one can take their eyes off of a true Lux woman.
Lux pays tribute to the thriving TV industry by featuring actors Mehwish Hayat and Fahad Mustafa as part of its calendar shoot. The actors pose in a world of floral splendour, surrounded by a riot of flowers, to bring alive the fragrant identity of the brand.
Along with the TV fraternity, Lux also pays homage to the fashion industry that has helped the brand create its image. Models Rabia Butt and Emaad Irfani also pose for the calendar, but in a more cosmopolitan setting. Emaad Irfani has previously been seen in the Lux TV commercial and Lux decided to approach him again for its calendar shoot. “Being featured in a Lux campaign for the second time, I can officially call myself the Lux boy. Working for Lux means that you are one of the most prominent faces in Pakistan.” says Irfani.
The beautiful photoshoot has been done splendidly by Guddu and Shaani, a big name in itself. The breathtaking dresses and suits are designed by the established designer Kamiar Rokni who designed it exclusively for the calendar shoot. All the designer wear was made keeping in mind its setting and looked a class apart!
“The basic point of the calendar is to add a touch of glamour to life. For this calendar, we used stars from both TV and the fashion industry as we believe these are two of the biggest industries which cannot be ignored,” says Enshe, Brand Manager Lux. “The fragrance value of Lux has been visualized through these pictures.”
Celebrities from all fields graced the launch with their presence. Some of the celebrities spotted at the event were HSY, Khawar Riaz, Emmad Irfani, Kamiar Rokni, Fahad Hussayn, Yousaf Salahuddin, Babloo, Kuki, Amanat Ali, Nooray Bhatty, Mohsin Ali, Xile Huma, Amanat Ali, Natasha Saigol and Goher Mumtaz.
The launch was definitely a night to remember right down from the décor to the food. The event reflected the calendar photo shoot itself with its floral and cosmopolitan look, yet there was a unique and soothing touch to it. The live orchestra added the final touch to the event.
The grand launch featured the exclusive calendar in a display resembling an art gallery. There was an exclusive live photo booth where pictures were taken of all guests and then developed and framed to be gifted to them, serving as a souvenir to remind them of the glamorous night they attended.
Here are the pictures from the Lux Calendar 2014:
Mariam Shafiq