Bollywood films have a universal appeal in Pakistani cine-goers. These films are extremely popular in all the segments and classes of the Pakistani society. For this very reason, Bollywood films regularly do very well in all types of the cinemas, whether it is a multiplex in a posh area or a single screen circuit cinema in the old city areas.
Dilwale, a Bollywood film released on the 18th December 2015 is also proving very successful. Till date, it has earned in 19.25 crore within two weeks, and with the third week in progress it is expected to cross the figure of 20 crores on upcoming weekend, a landmark only four other Bollywood films has achieved.
Dilwale is also the most successful film of Shahrukh Khan in Pakistan surpassing the record of Happy New Year (2014). Dilwale’s business is slightly impacted by the release of the Urdu film Ho Mann Jahan on the 1st January 2016 as it is resulted in less number of shows. Still the film is registering favorable occupancy and is expected to continue its run for at least two more weeks. However it might not reach the all time Bollywood record in Pakistan of Dhoom3, which earned 25 crore in 2013.
Rashid Nazir Ali