February the second month of the year 2018 is starting in few days time. This month has one official holiday of Kashmir Day on 5th February. This year Kashmir day is falling on Monday thus making it a long weekend.
Apart from the Kashmir Day, the other notable event in this month is Valentines Day which falls on 14th February. Though not an official holiday, but a number of Bollywood films are lined up every year on the Valentines weekend.
The major sporting event of our country Pakistan Super League (PSL) also starts in the mid of February (15th February) and usually film makers avoid a direct clash with any popular sporting event like this.
Since 2013 with the resurgence of the Urdu cinema, the number of released films in this month are on lower side might be due to the factors like PSL, high number (2-3) of Bollywood films on the Valentine’s weekend. Last year in February 2017 only two Urdu films Balu Mahi and Whistle were released. Though Balu Mahi started decently at the box office but it failed to carry the momentum beyond first week, while Whistle was a washout. The most successful film released in this month since 2013 was Bachaana released on 27th February 2016. Bachaana earned 8 – 9 crore back then despite the direct clash with the first season PSL.
However things look promising this year with a total of four films releasing in February 2018. But perhaps to avoid the clash with the Bollywood releases on the Valentines weekend and PSL and to utilize the long weekend of Kashmir Day all the four films are releasing on the first two weekends of the month. Three out of these four films are releasing on the Kashmir Day weekend, which is a long weekend.