Umer Shah was a famous Pakistani child star who gained recognition through his viral social media videos and TV appearances, including Ramzan transmissions on ARY Digital since 2020. Fans deeply loved little Umer Shah for his cute and witty persona. The young star left the world in grief after his sudden and tragic death on September 15, 2025. The heartbreaking news of Umer Shah’s untimely passing shocked everyone.
His death was covered in detail by ARY Digital and ARY News. On some occasions, however, the channel’s behavior was deemed insensitive. For instance, Nida Yasir faced backlash over her fake condolences. The channel also faced backlash for not attending funeral of little Umer Shah.
Nida Yasir was the first one who faced backlash for her condolences on Umer Shah’s death, which she expressed during ARY Digital’s 25th Anniversary Special Show. Fans said she looked fake. Here is the link to the video:
Soon after the condolences in the anniversary show, Nida Yasir conducted another special episode where she invited Waseem Badami and Sadia Imam and discussed Umer Shah and also called his parents and uncle. The special show also faced backlash but many loved to hear from Umer Shah’s family. Here are the links from the show:
Most Recently, ARY Digital celebrated 25 years of ARY Digital in a grand event. The highlight of the event was Ahmed Shah and Abu Bakar Shah. They invited the kids on stage and expressed their condolences, the little Ahmed Shah cried on various occasions.
Ahmed Shah and Abu Bakar’s presence in the recent ARY Digital event has sparked debate among netizens, with some supporting it while others are criticizing it. One fan wrote, “They did the same at the death of Amjad Sabri, invited his son and did shows for TRP.” Another commented, “I was thinking they shouldn’t call these boys to Ramzan transmissions anymore. But they have crossed the limits.” One user said, “For the parents of these kids, and for ARY, it’s business.” On the other hand, many people argued that ARY Digital is like a family to them—the channel built their home, provided them with good jobs, gave them popularity, and treated them with kindness. Therefore, it should not be criticized. Read some of the comments here:
