Ramzan is considered the most holy month of Islamic Hijri Calendar. It is considered a month to earn virtues (ثواب کمانے کا مہینہ). However few sections of our society think otherwise like traders and shop keepers take it as an opportunity to earn profit (منافع کمانے کا مہینہ).
Similarly our television channels consider it as a month to earn ratings as well as revenues. For this purpose every channel plans for a grand and lavish Ramazan transmission. The channels not only earn ratings and revenue but also give away precious prizes and gifts as freebies to the participants of the show. The host of such transmission plays a significant role in the success or failure.
This year TV One is coming up with Ishq Ramazan (عشق رمضان) hosted by Maya Khan. The transmission will be aired everyday from 2 pm to 9 pm every day of Ramazan.
Maya Khan had also jointly hosted Ramazan transmission of ARY Digital with Dr. Shahid Masood few years ago.
Rashid Nazir Ali