Pakistani drama channels have been hitting new highs in the last 5 years. We have seen the content and its reach grow to newer heights and the audience for these dramas is now global. These shows have gained this massive popularity thanks to the advent of social media. From Ishq Murshid on Hum TV to Kabhi Main Kabhi Tum on ARY and Kaffara on Geo, these all got millions of views per episode for their respective channels as an example.
YouTube is a lucrative platform for making money and these channels also upload all their content on the social media platform. This has not only increased the audience for these dramas but also opened another revenue stream for the channels. As Hajra Yamin was speaking to YouTuber Talha Ahad, he spoke about the average money a channel is making on YouTube. The revenue is not shared with the artists though.
He revealed that a channel on average makes 8-9 million dollars per month from YouTube and this amount could be even greater than this. A big reason why many artists are calling for royalties.
This is what was revealed:
