Kenwood’s recent advertisement featuring Nawazuddin Siddiqui raised a storm in the teacup. The leaked advertisement stirred up anger over its casual attitude toward domestic violence, forcing the company to apologize.
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The ad shows a group of male friends having a laugh over the main character’s (played by Nawazuddin Siddiqui) story about a fight with his wife. Nawazuddin brags about not tolerating his wife’s “attitude” and resorting to “dhulayi,” which is used as a slang for ‘beating up’.
Nawazuddin has finally opened up about the ad. At the trailer launch of Mom, a reporter questioned the actor regarding the matter and he replied,
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“I had already apologized and the TVC was done way before.”
The advertisement sounded extremely tasteless and tactless. He further added,
