Lawn season is one of the defining seasons in Pakistani fashion for the past few years. All the big brands come up with their premium lawns and some elaborate fashion shoots are organized. From pre-booking to lining up in queues for these joras is a staple for lawn season and this happens every year now. This year too we are seeing all the brands dropping their lawn joras and a few campaigns are getting a lot of traction.
We are seeing a trend of Indian models in Pakistani lawn campaigns. We saw Shweta Tiwari’s daughter Palak Tiwari in Faiza Saqlain lawn while we got to see Sonam Bajwa with Ahsan Khan in the Mushq campaign. the pictures from both campaigns have gone viral on the internet:
People are however not too happy with taking Indian models for Pakistani brands as this gesture is never reciprocated and this is what they had to say: