Igloo finally came up with a TV commercial after ages but I am sure this is not what they expected when they put it out there. Pakistan Electronic Media Regulatory Authority (PEMRA) banned the ice cream’s ad and we are going to tell you why:
The advertisement was too seductive for an ice cream ad and PEMRA took notice of it.
In the notice issued to the ice cream, the censor board imposed imposed restrictions on the TVC over objectionable content.
Instructions have been issued to all Television channels to not air the ad anymore.