The upcoming PFDC Sunsilk Fashion Week (PSFW) which was scheduled to take place in Lahore this month between April 13 and 16 has now been reduced to three days because of venue unavailability.
PSFW was initially supposed to take place on March 2-5 but it was postponed due to the number of terrorist attacks all over the country during that time.
April 13 to 15 are now the new dates for April.
Obviously, the lineup will have to be shuffled around three days now but it also means that the industry can relax a bit before the Lux Style Awards night in Karachi on April 19.
The lineup for PSFW has not been confirmed but it will showcase the work of designers like Sana Safinaz, Sania Maskatiya, Adnan Pardesy, Misha Lakhani, Generation and Ali Xeeshan and others.
It is also being said that a Sunsilk hair show, conceptualised by Nabila will take place.
Shows will happen individually this time around which will give the media the choice of selecting designers of their interest.