Rana Asif is a publicist and artist. He has been in the industry for years now. From managing stars to brands, he remained a strong force in showbiz. He became a household name when he appeared in Tamasha. People loved him and he has since appeared a lot before camera.
Fashion industry in Pakistan is also targeted for its dark side. People have become far more accepting of the profession but rumours still keep spreading. Drug abuse is one such rumour and model Fayeza Ansari also spoke about it a decade ago. She was brave enough to reveal that she was fighting heroine addiction and she overcame it later. She was open about drug culture in the fashion world.
Rana Asif shared that he was shocked when he saw prevalance of drugs in fashion industry. He revealed that a model could not go to walk in the ramp till he can get a “cigarette”. He did not have those “cigarettes” and that is when he found out they were talking about drugs.
This is what he revealed:
