Indian content comprising of films, dramas, music, reality shows, dance/singing competition is widely popular in Pakistan. To cash in the popularity of Indian content even the leading entertainment channels of Pakistan also buy and air Indian content.
With regards to television, in India only one channel Zee Zindagi started airing Pakistani content from 2013. However following the recent tense situation between India and Pakistan, now this channel has declared a ban on all Pakistani content. Like this channel, other showbiz associations like film producer association have also announced a ban on casting of any Pakistani artist in a Indian film. In response to this Pakistan cinema owners and film distributor also announced to stop the screening of indian films until normalcy returns in the two countries.
However when it comes to television Indian content is very much there on the Pakistani channels without any restriction. Entertainment channels like Geo Kahani, Aaj Entertainment, Filmazia, Express Entertainment, Times, ARY Zindagi, APlus, ATV, Play Entertainment, TV One are airing Indian content like before. Unlike India where only one channel from 2013 aired Pakistani content, in Pakistan Indian content on television is airing from past 13 – 14 years. Channels like Geo Kahani air almost round the clock Indian dramas.
Perhaps it is the popularity of Indian content which compels the leading entertainment channels to also air it. So the leading channels Geo Tv, ARY Digital and Hum Tv also air mostly consisting of films and award shows.
Every year ARY Digital airs Indian reality show Big Boss. Following the same tradition this year the season 10 of this show is coming once again on ARY Digital.
Here is the first promo of this show from ARY Digital
Rashid Nazir Ali
