Coke Studio aims to blur all boundaries through the power of music. The producers, Bilal Maqsood and Faisal Kapadia feel that it is their duty to reach out to the whole of Pakistan so they are taking an initiative to reach out to the deaf community.
”9 million people in Pakistan have some sort of hearing impairment. They can experience the rhythm of music through touch and sight, and Coke Studio believes that music is a feeling everyone should experience.”
Watch this wonderful video:
An event was held by Coke Studio and celebrities including Ahsan Khan, Junaid Khan and Zeb Bangash attended it.