Pakistani fashion designers making inroads in European markets
Pakistani fashion designers have progressed quite a lot in past one decade. Regular fashion and bridal weeks are organized in two major cities Lahore and Karachi where designers showcase their work.
A sizable overseas Pakistani community lives in countries of Middle East, Europe, Australasia and North America. These overseas Pakistanis are a potential market of Pakistani designers. For the very same reason, Pakistani designers have regularly arranged fashion parades and shows in London. At one such recent event, Ali Zafar (singer and actor) has also participated. British Broadcasting Corporation, BBC has also covered this event to analyze the prospects and chances for Pakistani designers in british market.
http://vimeo.com/99163699
Source: http://www.bbc.co.uk/urdu/multimedia/2014/06/140624_pakistani_fashion_in_uk.shtml
Rashid Nazir Ali
