Fashion Magazine Grazia Launches in Pakistan

An international publication, Grazia, is set to hit the bookstands in Pakistan this month. GraziaPak had it’s enormous launch event on Monday. The event was attended by famous Pakistani celebrities and fashion icons.

Grazia is surely going to provide an amazing platform to work towards the growth of Pakistan’s fashion industry. The cover girl for it’s first issue is none other than Mawra Hocane and she’s nailing it

Launched by M/S Saif Publishers, Grazia will curate global beauty and fashion trends with wide range of high profile celebrities, fashion icons and models.

The Editor-in-Chief of Grazia Pak, Zahra Saifullah stated:

“Grazia is a fabulous brand and it is exactly the breath of fresh air that our local publishing industry needs right now. Pakistan’s fashion industry is booming and Grazia is going to provide an amazing platform to nurture its growth. We plan to show the fun, creative side of Pakistani fashion to the world – explore new avenues by creating content like it has never been done before. We are proud of the young, energetic and creative team working for us and the very first issue of the magazine will show the novel ideas and unique ways we will be creating content. We’re looking forward to this exciting journey and setting new standards in publishing and we’re sure Grazia Pakistan will be a treat for the readers.”

The Italian edition of Grazia was first published in 1938. The popular magazine now appears in more than a dozen countries, including the US, France, Germany, Spain, Britain and India.

Rimsha Butt