The festive occassion of Eidul Azha is coming on Tuesday 13th September 2016 where three holidays are announced by the federal government. Such long holiday season provides a favorable window for film business.
Any such long holidays like Eidul Fitr, Eidul Azha, Christmas, Independence Day come with the screening of some big banner movies. Among all such long holidays; in recent times Eidul Azha has emerged as the most successful time of the year for Pakistani cinema.
From 2013, the most successful Urdu film of the year was released on Eidul Azha. The main factor can be the absence of a big banner Bollywood movie. On Eidul Fitr normally a Khan starrer big banner Bollywood film is released which takes the lion share of screen shows and business thus reducing the chances of any local film. So it makes Eidul Azha more special for local film makers and viewers.
From 2013, Eidul Azha holidays have seen massive business by local releases. In 2013 Waar earned almost 23 crore and became the most successful Urdu film of all times. In 2014 Namaloom Afraad released on Eidul Azha earned 12 – 13 crore and became the most successful film of the year. In 2015, Jawani Phirr Nahin Aani smashed all previous records of business by any Urdu or Punjabi film. JPNA earned more than 35 crore and became the most successful film ever produced in Pakistan.
This year a total of three Urdu films are releasing produced and distributed by big media houses. On regional cinema four Pashto and two Punjabi film is expected to be released.