Ho Mann Jahan is the first Pakistani film of 2016 released on 1st January 2016. The film is facing a stiff competition from the two giant Bollywood films Dilwale and Bajirao Mastani. Though released on two weeks ago both Bollywood films are still earning decently especially Dilwale is proving a grand success.
Ho Mann Jahan thus has to share screen space with these two Bollywood films. The film was allotted 160 shows on the very first day i.e. 1st July 2016. However after seeing an increase in demand, more shows were allotted on the Saturday 2nd January 2016 making it to 195 shows.
The manager of the Super Cinema in Gulberg, Lahore confirmed increase in the shows on Saturday and Sunday in his tweet.
The film earned 1.40 crore on the very first day (from 160 shows), and due to increased number of shows (195 shows) it earned 1.55 crore on the Saturday 2nd January 2016. The film earned 1.20 crore on the Sunday 3rd January 2016. So the overall collections of the three day weekend is around 4.15 crore which is a very good earning on Pakistani box office.
The weekdays from Monday – Friday and upcoming weekend will decide the trend of the final earning of the film. The stated budget of the film is 10 crore and it must perform well on the upcoming weekend to recover its expenses and enter into the double digit earning.
The film is also released in countries like UAE, UK and USA but collections from these countries are not available.
HMJ being an urban story with subtle treatment was expected to do well only in the multiplexes of the big cities Lahore, Karachi and Islamabad/Rawalpindi. The film lacks the loudness and glamour which is attributed towards the mass appeal of a film and is therefore not expected to do well at small urban centers like Faisalabad, Gujranwala, Sargodha, Gujrat, Multan and the circuit cinemas (single screen cinemas) of Lahore, Karachi and Islamabad/Rawalpindi. However its weekend performance has exceeded the more commercial films like Wrong No. released last year on Eidul Fitr.
Source: The box office collections mentioned above are taken from the websites www.galaxylollywood.com and www.boxofficedetail.com and tribune.com.pk
Rashid Nazir Ali