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Humsafar now to air on Indian Channel Colors UK

Humsafar has become a success story around the globe. Colors UK is the next station for the blockbuster show Humsafar which starred Fawad Khan, Mahira Khan as the leads. After the success of hit Pakistani drama ‘Humsafar’ on the UK channel Rishtey, its sister station (Colors UK) will be re-running the popular series in a weekday daily slot from next week.

Currently, the show is airing for the third time on the Pakistani channel Hum TV, and even now people are glued to their screens to watch the blockbuster show. Humsafar has not single handedly gained fame internationally but also opened the doors for many other Pakistani shows to reach international audiences. Shows like Zindagi Gulzar Hai, Mata-e-Jaan, Mera Naseeb, Malaal have aired on channels like Rishtey and MCB-Bollywood.

Last year, when Rishtey broadcasted the Humsafar series, it was one of the biggest success stories for the channel bringing in one of the biggest ever ratings to Rishtey. It attracted over 100,000 viewers on the channel when it was on air. According to exclusive data obtained by BizAsia, ‘Humsafar’ – an import from Hum TV, pulled in 105,700 viewers – the biggest ever audience for the show. It peaked further to 145,400.

Colors wants to broadcast the show there and earn the ratings before the owner of the series, Hum TV itself launches in the UK market. There is good news for all UK viewers as Hum TV will be launching its channel in the UK and it would be available on the Sky Digital platform from mid-February.

The 23-episodes of ‘Humsafar’ will air Monday to Thursday at 6 pm on Colors UK from Monday 27th January, 2014.

I hope we get the news of more popular Pakistani show airing on this channel soon too!

Mariam Shafiq

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