Asians are obsessed with fair skin tone and they can do anything to change their skin tone from dark to fair. Their obsession with fair skin tone has benefitted many companies and there are so many companies out there who produce fairness products.
Many Pakistani actresses and actors have been featured in whitening cream advertisements without a second thought. Mehwish Hayat, Mawra Hocane, Zara Noor Abbas, Sanam Jung, Fawad Khan, Sajal Aly, Aiman Khan, Syra Yousuf and many others have been part of fairness cream advertisements.
Have a look: