HSY is Pakistan’s leading brand in the Couture and Wedding wear category. The brand is best known for combining contemporary silhouettes with the traditional techniques of old, drawing inspiration from distinctly Pakistani and Middle Eastern aesthetics peppered with Western influences. Easily recognized as one of the biggest names in fashion & media in the region, Hassan Sheheryar Yasin is the creative force behind the brand and has been referred to as the ‘New King of Couture’.
Recently the very talented Maya Ali and Bilal Ashraf were featured in HSY’s latest collection “Khayaal”. Maya and Bilal are flaunting their chic style in these signature HSY ensembles which are crafted with elegance. The collection features luxury royalty and finesse. Check it out!