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Namaloom Afraad, coverage in electronic media

Namaloom Afraad is an upcoming film releasing on Eidul Azha. It was announced in a press conference in Karachi. Surprisingly the event is not covered widely in electronic media. The media partner of this film is Hum TV which does not own a news channel. In leading news channels of ARY News, Dunya, Express, Dawn only Geo News covered the event widely and here is the news report. Interestingly the report has not covered lead artists of film Fahad Mustafa (Associated with ARY) and Mohsin Abbas Haider (Associated with Dunya Tv) who work for other channels.

It is after a long gap that Geo News has covered a Pakistani film (Dukhtar is also covered being distributed by Geo films) , otherwise Geo News and other channels of this group as well as Jang Group of publications have a complete blackout on coverage of films like Waar, Zinda Bhaag, Mein Hoon Shahid Afridi and others despite record breaking success of Waar. Instead Geo and Jang group served all their energies on promoting Bollywood movies released in Pakistan in the same time period being distributor of these films under their sub entity Geo Films. The main reason could be the rival ARY films as distributor or something else not known to public. Since crisis of Geo Tv from mid May 2014, Hum Tv is serving as media partner for the films which were expected to be released by Geo films like Kick on Eidul Fitr.

This time Namaloom Afraad is covered by Geo, but ARY group has skipped it perhaps due to business rivalry. Summing up the discussion i think the entertainment desk of all media channels need to come out of their prejudice and cover all the entertainment and cultural activities which are not channel specific.

Rashid Nazir Ali