PEMRA is on a roll for sometime now atleast as far as issuing notices is concerned. PEMRA has issued notice to ARY Communications, HUM and Geo for airing indecent content. According to PEMRA the content was not in line with the socio-cultural norms of the society as well as PEMRA’s clauses. Geo got notice for airing the glimpse of alcohol while HUM got served on a drama’s content. ARY has full landing rights for HBO and some content aired on it made PEMRA take notice.