Pepsi’s new international campaign that gives light by using electricity through cheap plastic bottles has been increasing in popularity. The campaign is about providing light to remote and dark areas where there is little or no electricity. In Pakistan, the movement is supported by many known faces of showbiz. The prominent ones giving their time and resources to this project include Fawad Khan, Mehwish Hayat, Sanam Saeed, Imran Abbas, Saira Shehroz, Shehzad Roy, Sania Saeed and many others.
This year, Pepsi has launched its new ad that includes Noman Ijaz and Mansha Pasha. The ad is about a little girl who is worried for her father returning home at night in the dark. As they live in a mountainous area, the path is uneven and rough. As she struggles to light up the way for him through old candles and unlit bulbs, her mother informs Pepsi’s team of her daughter’s problem. They illuminate her father’s path with inexpensive and environment friendly bottles.
There is a lot of happiness at the end as the father recognises his daughter’s drawing as they are lit up by Pepsi bottles.