Sana Safinaz came under the fire back in 2012 for it’s poor campaign choice and the famous brand has done it again. As some see the campaign as a representation of African culture other’s accuse the campaign for using black people as props and of culture appropriation.
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Here’s what twitter had to say about the new Sana Safinaz spring collection,
One of the users said,
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“#SanaSafinaz learned nothing from their infamous ‘coolie’ ad campaign a few years ago. Now they’re at it again appropriating African culture and using black people as props. Apparently #racism sells! @sanasafinazoff”
#SanaSafinaz learned nothing from their infamous 'coolie' ad campaign a few years ago. Now they're at it again appropriating African culture and using black people as props. Apparently #racism sells! @sanasafinazoff pic.twitter.com/UDofKaWsiz
— Nida Kirmani (@nidkirm) March 7, 2018