Frieha Altaf has been in the industry since the past three decades. She rules the world of modeling, fashion, acting and event management. She has been quite a trend setter too.
She has recently dismissed the brand title while speaking to The Express Tribune:
“Talents is always out there. It is actually our responsibility to discover the next super model, the next best comedian in the country. We can take anybody and make them a star. We are called the king-makers and they are always bigger than kings,”
“Most people define success as money, as fame, as power. To me that’s not success. To me, success is becoming the person you want to be and being happy.”
She has been part of this industry since 1989 and she is known for her fearless and ambitious aura.
“I have not just introduced award shows here, I have introduced lots of things. For example, Pakistan’s first modeling agency, first television magazine show and a lot of other things,” she said.
She is also the pioneer of the Lux Style Awards which are one of the biggest award shows of Pakistan.
“I think what I introduced was one of the biggest award shows. But anyone can pull off an award show. You win when you keep it alive by restoring it every year.”