Facebook has become the ultimate medium not only for staying in touch with friends and family but also to keep in touch with all the latest news related to your entertainment needs. Fans join facebook pages of their favorite channels mainly because they want to keep updated on what the channels have to offer next and also to find out the schedules which these channels are following.
Making a facebook page is easy but maintaining it takes effort and time. In order for a page to be a success not only should it be updated on regular basis but it should also be able to engage the viewers in some way. The best way to do this is to keep on asking the viewers questions regarding different dramas and also by making sure that the queries asked by the viewers are answered promptly. It is terribly disappointing when you message the admin to get details about dramas etc but never get an appropriate reply.
Here is a comparison of different facebook pages of dramas based on different criteria.
Facebook likes:
The first thing that tells you about the success of a facebook page is the number of likes it has. The more the likes, the more the fans of the channel and the page. I have myself unliked many pages of things that interest me only because the things were interesting but the facebook pages weren’t exactly so. Therefore, retaining these likes is a challenge and whichever channel leads the likes also wins the first criteria which determines which channel rules facebook.
HUM has 3.6 Million likes
Geo Entertainment has 3.1 Million likes
ARY Digital has 1 Million likes
Urdu1 has 453K likes
Express Entertainment has 137K likes
HUM is a definite winner in this case with Geo Entertainment not very far behind!
Updates On The Page:
It isn’t just how often the page is updated but the kind of updates that are posted on the page matter a lot too. Since our top contenders are HUM, Geo and ARY therefore I will compare the facebook updates of all three. Geo updates its page very often but the news clippings and the type of focus they have on the politics between the women characters in the show gives an image that they are relying solely on this politics to get viewership. The news clippings and other advertisements stunts give the feeling that there is too much going on one page. The focus most often is on two or three dramas and not all the dramas.
ARY sadly relies on promoting its game shows more than its dramas. Game shows and Morning Shows are important but updates about dramas are also very important. ARY also promotes new and upcoming dramas more than those that are already in the running.
HUM is the only page which will give you details about all the dramas without appearing to be desperate for viewership. The facebook updates tell you what HUM has to offer and it is entirely up to you whether you choose to watch it or not unlike Geo which sometimes makes it look like it is trying too hard!
Interaction with fans:
It is my personal experience that the admins on the HUM page are much more active and respond quickly than all others. There are many questions that keep on popping up in the mind of viewers about dramas and it is one of the duties of the people running these facebook pages to answering these questions.
After having many years of experience with different facebook page I have to say that HUM rules facebook because when they say ““HUM AUR AAP HAR PAL SAATH” they mean it!
Saud
