Rohail Hyatt was the first person to bring Coke Studio to Pakistan. Bilal Maqsood and Faisal Kapadia were the producers and mentors for seasons 7 and 8. In an interview with Dawn Images, the two shared a bit about season 9.
The format of season 9 is different because now there are six producers: Noori, Faakhir, Shiraz Uppal, Jaffer Zaidi, Shani Arshad and Shuja Haider. Bilal Maqsood revealed that it was him and
Faisal Kapadia who suggested this change. ”From the very outset, when we came on board in Season 7, this had been our vision. Up till then, it had been one person, Rohail Hyatt’s journey. We now wanted to transform it into a collective dream. We were working on something as special as Coke Studio and we couldn’t be so selfish that we kept it all to ourselves.We took our initial steps in S7 when we brought in external musicians aside from the house band. Season 8 was an extension of this. With Season 9, Coke was initially against taking on external producers because they thought that they alreadyhad the perfect formula and didn’t want any changes. But we insisted.”
Faisal Kapadia added, ”We’ve been working in this industry for so long now and we have collaborated with virtually everybody. We knew precisely who had the talent and experience to step onto this platform. Some were mainstream musicians while others, like Shuja and Shani, are the veritable backbone of the industry and yet, many people don’t know them. They were the first people that came to our minds when short-listing producers.”