There is no denying the fact that Ayeza Khan is one of the biggest stars of the Pakistani drama industry. She has worked hard to be where she is and this is the reason, she has succeeded in attaining a huge fan base over the years. It won’t be wrong to say that Ayeza Khan is one of those few Pakistani celebrities who are very much respected and genuinely loved by their fans. It is because of the image that she has created where people see her as a respectful person who is a hardworking professional, sincere wife, and an ideal mother.
Ayeza Khan is probably one of those celebrities who totally understands the advantages and perks that the association of social media brings with it. This is the reason, over the period of time she has worked hard to create her social media feed in such a manner that shows that she lives a picture-perfect life. For any celebrity, to be a part of brand campaigns and photoshoots is a requirement of their job but Ayeza Khan takes it to the next level where even a casual outing with her family on a day off is photographed professionally so that it looks Instagram worthy.
As much as Ayeza Khan’s images and photoshoots are beautiful, it has now come to a point where it is becoming not only monotonous but tiresome because without even realizing, she is projecting a false image of what ‘normal’ is and should be like. This is the reason, she has failed to understand the gravity of certain situations and because she can not perceive any event or happening, not beauty, glamour or perfection-related, she always tries to glamorize things that should be left untouched. At this point, it seems Ayeza Khan’s only priority and concern on a daily basis is to keep her Instagram feed as glamorous as possible, and during the course of it, she forgets where to draw a line.
Being a celebrity in this day and age is not just about looking beautiful or promoting glamour, it comes with a huge responsibility because the celebrities influence their fans and followers in one way or the other. For a star like Ayeza Khan to overlook the influence she has on the people and to unconsciously continue with the false image of overly glamorous day to day life is definitely not doing anyone a favor. This is the reason she happens to be the only celebrity who has nothing to say when the people belonging to the same fraternity raise their voices and concerns about the social issues that need to be addressed. At this point, Ayeza Khan has made it very clear that for her, glamour, branded clothes, exquisite jewelry pieces, and everything beauty-related is of utmost importance, however, it is saddening that in order to promote it, at times she has made some questionable choices.
Here are a few bizarre choices made and promoted by Ayeza Khan on her social media handle:
Endorsing a Beauty Cream
In this day and age, where people are trying hard to fight colorism and fake beauty standards set by the society that scrutinizes women on the basis of their outer appearances, to see influential celebrities and big names endorse such fairness and beauty creams comes as a shock and a major disappointment. This is the reason people expected better from Ayeza Khan because of the influence she has and the inclination she herself feels towards all things beauty related.
In the last year, all those celebrities who have endorsed fairness creams have been called out and this is the reason, Ayeza Khan is also facing a backlash for her poor choice. The advertisement does not mention it as a fairness cream but for decades, such creams have been associated with skin-lightening that such brands have heavily promoted, therefore it is hard to separate the two. For Ayeza Khan it might just be a beauty product but with everything available on the internet, her fans expected her to have done some research before signing the contract and endorsing it because of the harmful chemicals that are a part of the formula that makes up the cream. Women in general already feel burdened by the beauty standards and end up resorting to desperate measures in order to change their complexion or features, therefore for a big star like Ayeza Khan to become a part of the problem and contributing to the complexes of the women is actually bizarre.
Glamourizing Face Mask During Pandemic
The year 2020 has redefined the way people are going to live their lives. This year, the whole world suffered from a global pandemic and everyone had to adapt to drastic changes that they were unaware of and had never heard of before. There were a lot of lives lost and in the meanwhile, people were struggling to keep themselves and their loved ones safe. For the majority of the people who lost someone beloved due to Covid-19, the mask became a necessity and also a reminder of the mental and emotional trauma that they endured. In such a grave situation, the pictures of doctors and nurses were emerging who had bruised faces due to wearing masks for long hours and struggling to help the infected patients survive the pandemic, which showed that masks were not something to be trivialized or taken as a mere fashion accessory.
Ayeza Khan posted a photoshoot that she did for a leading designer and ended up glamorizing the mask. She wore a beautiful silk face mask that matched her outfit and callously captioned it ‘why not’, literally trivializing the importance of something so important and grave. Ayeza Khan and the team responsible for her outfit and entire photoshoot thought this was the right way of sending a message across but it was executed in bad taste and reduced the importance of an actual face mask making it look like it was necessary to make it aesthetically pleasing and was just a fashion accessory. After facing a lot of backlashes, Ayeza Khan changed the caption of her images, she also removed a couple of other pictures and then came up with a bizarre explanation full of excuses that failed to justify her usage and promotion of silk face mask for her photoshoot.
Turning An Opportunity of Wearing a Hazmat Suit Into a Photoshoot
During the pandemic, Ayeza Khan had the opportunity to travel from Karachi to Lahore because she was a part of another fashion label campaign for summers. During this time, those celebrities who traveled had to wear hazmat suits in order to observe the PPE and protect themselves from Coronavirus. Ayeza Khan saw this as something ‘cool’ and ‘unique’ therefore she turned it into an opportunity of having yet another photoshoot against a flashy background and posed making it look like she was being a model for some funky clothing line.
In the captions, she just thanked her fashion designer friend for providing her with the PPE kit (which eventually led her to get some cool pics for her Insta). These pictures may have been something fun for Ayeza Khan but in reality, they show her aloofness and lack of empathy for those who were actually dealing with the pandemic as front liners on a daily basis and those who had to wear these suits so that they could keep themselves and people in their surroundings safe. Once again, Ayeza Khan received a backlash and she ended up deleting a couple of pictures from her feed.
Thanking Fans Only Because of An Ad Campaign
Ayeza Khan has recently posted a big thank you note to her fans, which she probably doesn’t do on a regular basis. Alongside the long caption, she posted a video in which she talks about her workout routine and how she’s on a time crunch. During that video, a stain appears on the screen and continues to change its colors, which makes it obvious that it is yet another advertisement and she is only communicating with her fans because she has another product that she is ready to promote.
In the comment section, her fans are actually clueless and are still wondering if its a glitch or if there is actually something appearing on their screens. It has started a conversation and now Ayeza has yet to post the second part of the series of this advertisement.
Becoming Fatima Jinnah On August 14, 2020
Each year on Independence day every Pakistani celebrity comes up with one social media post dedicated to Pakistan and the love they have for the country. They usually speak about their vision, their aspirations, and all the big dreams they wish to see materializing in Pakistan. All the celebrities use their platform wisely and get to share their feelings about their country in a hope that they will get to inspire their fan following. They post heartfelt notes and also word everything wisely hoping to bring a change.
This year, on August 14 Ayeza Khan was the only celebrity who took it too far and turned herself into Fatima Jinnah and posted yet another photoshoot on her social media handle. Usually, on such occasions, seeing celebrities at their candid natural self, with their families, trying to live in the moment is how the fans get to connect with them but Ayeza Khan used this as an opportunity to turn into a beauty icon and pose for Instagram. As beautiful as she looked, this entire photoshoot made it obvious that she took it too far and couldn’t think beyond beauty and glamour even on independence day. She had no message to share, nothing to contribute but all she could think of was how to stay in the limelight and do something that was purely about her.
These are a few bizarre choices made by Ayeza Khan. What do you think of Ayeza Khan’s perspective on things? Do you think as an influential celebrity with such a huge fan following, she should be mindful of her choices and the things that she promotes to her followers? Ayeza Khan surely is at that stage where people look up to her, therefore it is important for her to use her social media platform for something productive and meaningful.
