1980’s is the decade in which the downfall of Urdu cinema started. Apart from Faisal Rehman, Neeli and Ismail Shah, no new notable face is introduced in the Urdu films in this decade. The artists of 1960’s and 1970’s dominated the Urdu films in 1980’s like Nadeem, Shabnum, Babra Sharif, Javed Sheikh, Kavita. Few foreign artists also worked in Urdu films (produced as Co-Production) like Sabeeta Parera from Sri Lanka, Babita from Bangladesh, Sushma Shahi from Nepal and Nazan Sanci from Turkey.
Though Urdu cinema continued its downward trend in the 1990’s; some new faces were also introduced in this decade, which till this day are the face of last days of our now defunct Lahore based film industry. The most notable among these artists are Reema and Shaan, two new faces introduced by director Javed Faazil in his film Bulandi released in 1990.
Bulandi was a smashing hit, the cine goers of that era welcomed the fresh blood injected in the Urdu cinema. Afterwards as a pair Reema and Shaan worked in many Urdu, Punjabi and Double Version (Urdu/Punjabi) films none of which proved successful like Bulandi.
Reema & Shaan in Bulandi