Celebrities and media personalities including United Kingdom Deputy High Commissioner at Karachi Elin Burns, model and actor Ayesha Omar, Wasim Akram’s wife, Shaniera Akram, activist Frieha Altaf, starlet Momal Shaikh, actor Yasir Hussain, Parchi actor Hareem Farooq and Tooba Siddiqui joined #BeatPlasticPollution campaign, organised by WWF-Pakistan in collaboration with Hoga Saaf Pakistan to put an end to environmental pollution.
This five-day activity started from 10 August at Dolmen Mall Clifton invited people to donate their used plastic bottles in exchange for the opportunity to win exciting gifts.
The campaign focused on educating the masses about the world and the country’s plastic problem and how important it is to recycle. The plastic waste collected will be subsequently recycled by Waste Busters. The total number of plastic bottles collected were 2000.