January the first month of the year 2018 has started. This month has no official holiday. Mostly the Bollywood films released at the previous year’s Christmas weekend (25th December) continue their box office success in this month too. The winter season in this month, also results in low business of late shows of films.
Since the resurgence of Urdu cinema in 2013, this month has not attracted film makers and thus the number of the Urdu films in this month remained low. Since 2013, either one or no Urdu film is released in this month every year that too fails to leave much impact. The only successful Urdu film in this month since 2013 is Ho Mann Jahan (Release Date: 1 January 2016). Infact apart from Ho Mann Jahan, no big banner Urdu film has been released in this month since 2013.
Quite unusually a big banner Urdu film is releasing this time, which happens to be the one and only film releasing in this month. The film is releasing on the first weekend of the month and the year 2018. The film is distributed by ARY Films, which has emerged as the most successful distributor of Urdu cinema in recent years. Infact in 2013 both the prominent films Mein Hoon Shahid Afridi (August 2013) and Waar (October 2013) were distributed by ARY Films. The success of both these films especially Waar, eventually resulted in the resurgence of the Urdu cinema.
Parchi is the only film releasing in this month. In our country, Lahore and Karachi has been the only two cities where Urdu films are being produced. However in recent years, film makers from Islamabad have also provided some prominent films. It all started from the film Siyaah (May 2013) which was a horror film. Though not successful, it paved the way for further films from Islamabad. Waar (October 2013) another film produced in Islamabad proved a smashing hit after which Jalaibee (March 2015), Janaan (September 2016) and Yalghaar (June 2017) also earned heavily.
The most prominent film making unit from Islamabad comprises of Imran Raza Kazmi, Azfar Jaffri, Hareem Farooq, Osman Khalid Butt. Together in various capacities they have collaborated for films Siyaah and Janaan. The same team is coming up with the film Parchi now.
The first film Siyaah was a horror film, Janaan was a romantic drama and Parchi is a comedy film. Hareem Farooq is one common name in all these three films. She played the lead in Siyaah, had a cameo appearance in Janaan and is now again a lead in Parchi. Hareem is the only female lead in this film.
Apart from Hareem, there are three male leads in the film Ahmed Ali Akber, Ali Rehman Khan and Usman Mukhtar
Ali Rehman Khan’s first film was Janaan and Parchi is his second film. His performance especially comic timing was appreciated in Janaan and in Parchi he also has a strong role.
Ahmed Ali Hassan has appeared in multiple films in supporting or cameos like Tamanna, Karachi Se Lahore and Ho Mann Jahan. After Karachi Se Lahore, in Parchi he is appearing in a prominent role.
Usman Mukhtar’s first film was also Janaan in which he played a supporting role. Paired with Hania Amir, he impressed with his solid performance. Parchi is his second film and here he is playing the lead male character. Along with Ali Rehman Khan, he is also part of the romantic love triangle of the film.
Parchi is directed by Azfar Jaffri who earlier directed Siyaah and Janaan.
The first teaser of Parchi was released in October 2017 and was an instant hit. The trailer was released in November 2017 along with the music. The film has four songs out of which Billo has been the most famous one. Billo is a catchy dance number choreographed by Osman Khalid Butt.
Film: Parchi (پرچی)
Release Date: 5 January 2018
Cast: Ali Rehman Khan, Hareem Farooq, Usman Mukhtar, Ahmed Ali Akbar, Shafqat Khan, Mahenur Haider Khan, Shafqat Cheema, Faiza Saleem, Faizan Shaikh, Syed Talal Jilani, Mojiz Hasan, Atif Siddique, Salmaan Shaukat, Muhammad Ashraf, Syed Saim Raza
Written by: Shafqat Khan
Directed by: Azfar Jafri
Produced by: Hareem Farooq, Arif Lakhani and Imran Raza Kazmi
Production House: IRK Films
Distributor: ARY Films
So it concludes the introduction of the film coming in January 2018.
Thanks for your time.
Rashid Nazir Ali