For the last 40 years Nike have been empowering women to achieve their dreams. Nike’s follows recent marketing trends meant to appeal to a larger female audience, and spreading positive body messages. They’ve had some of the most successful marketing campaigns ever, teaming up with inspiring Muslim athletes to help motivate woman all over the world.
Nike’s Middle East advertisement shows women in Hijab running and skateboarding, despite the looks they get from the people around them. We see strong women boxing, skating, playing football, free running, fencing and dancing.
“What will they say about you? Maybe they’ll say you showed them what’s possible.” Nike is taking the initiative of empowering Arab and Muslim women to do the things they love.
This commercial is part of a campaign featuring Middle Eastern athletes as the powerful, strong women they are. What makes this ad special is that it touches on the insecurities of women in a society, empowers rather than just commercializing a product. Have a look at the advertisement below and share your thoughts.