Play Max is a new entertainment channel due to launch on Eid which is just few days away. It is not a new channel instead Play TV a mainly music channel is revamped to Play Max. Play TV, is a sister channel of famous news channel AAJ Tv, which is run by famous newspaper Business Recorder. Play Max has a tag line Jee Bhar Ke Dekho.
Play TV was mainly dedicated to music, while Pakistani music scene is nearly dried out apart from OST of dramas, so Play TV’s whole focus was on Indian Bollywood songs. AAJ TV already has an exclusive license for an entertainment channel named Aaj Entertainment which also started Test Transmission last year, but somehow disappeared without further any further notice. On the other hand, the Pakistani music channels also went off air gradually. Indus Music, Aag TV and now Play Tv are part of history.
The programming content of Play Max consists of local and foreign content consisting of Pakistani, Indian and Turkish productions. A glance at their programs suggests the channel’s programming pattern is inspired from Geo Kahani, Hum Sitaray, Express Entertainment and ARY Zindagi.
Rashid Nazir Ali
