Shehzad Roy, Jawad Ahmad and Ustad Rahat Fateh Ali Khan have sung the Safeguard anthem for the latest Safeguard TVC. Safeguard has always tried to target young children because they are the future of Pakistan. Cleanliness is very important for many reasons. Safeguard keeps on asserting that message through its TVCs and also through different animated short series for kids.
Here is the video of the latest safeguard commercial which stresses the need for a more cleaner Pakistan. It also stars some very popular singers.