Lahore, which was once considered as the hub of Pakistani entertainment is apparently losing its magic due to the Pakistani audience chosing to watch Bollywood films instead. Therefore, Rabi and her colleague Naseem Vicky said that they are taking the initiative to make an interesting film with Pakistani values, and get back the audience to watch native films and they did managed to take a dig at Bollywood.
The duo made the announcement during a press conference at Lahore Press Club.
“Every other film released in Bollywood happens to be about crime or some criminal activities, especially films of Salman Khan. My question is, what are Indian film-makers teaching the youth? It seems like they are just promoting crime,” said Rabi Pirzada.
“There was a time when Pakistani cinema was at its peak, making films with moral lessons and plots highlighting social ethics. We were educating the society through our films but Bollywood has changed all of that,” she added further.
Naseem supported her thoughts and said, “We decided we will produce a story that carries a special lesson for Pakistani children. There is no shortage of talent in our country. The revival of our film industry has started and Rabi and I wish it to flourish here in Lahore once again. There is a dire need for us to produce films that attract viewers and that is what we will try our best to do with our joint venture. We will try to bring the audience back to cinema. You see, while Lollywood might have come alive again, it is still yet to produce a feature film that sheds light on the Pakistani identity. I am hopeful that in the coming months, Lahore will become the hub of local film-making again.”