2016 has been a mixed year for the business of the Pakistani Urdu movies. The early half (January – June) of 2016 was a bit disappointing as many Pakistani films failed to perform well on the box office. In the later half the situation improved many folds when the films released on Eidul Azha performed very well. The year ended on a mixed note when the films released in the last two months of 2016 again struggled.
This article is a month wise summary of the Urdu films released in this year. The collections posted are taken from the website boxofficedetail.com. Unluckily in our country the official business and budget of the film is seldom made public for the reasons better known to film makers and film distributors.
Urdu films main circuit is in the large urban centers of provinces of Punjab (mainly Lahore, Rawalpindi, Faisalabad, Gujranwala), Sindh (mainly Karachi) and the Islamabad Capital Territory (ICT). The most popular genre of Urdu films is comedy, followed by action and drama.
Overseas the leading market for Pakistani Urdu films is in UK, UAE, US and Canada. Urdu films are also released in Australia, New Zealand, Malaysia, Singapore, South Africa, Mauritius, Fiji, India and some European countries.
The starting month of the year benefits from the school holidays in the start of the month. This year the 1st January 2016 fall on Friday which proved a good opportunity for film business.