In this day and age, Pakistanis are still obsessed with looking fair. This obsession stems from a result of post colonialism. Being fair and white automatically meant being priveleged, rich and wealthier than others. Whitening creams and soaps promote the idea of being beautiful and at par with superiorty.
This internalized form of racism is known as Colourism. Colourism is a prejudice or discrimation against individuals with a dark skin tone, typically among people of the same ethnicity. How shocking is that!
Although many believe the quest for looking white, fair and “beautiful” came from the post colonial era, the roots can be traced even earlier to the Hindu Caste system where the upper class, Brahmin enjoyed the luxuries of life while staying indoors and thus were fair; on the other hand, the lowest class Shutras worked hard outdoors thus getting dark skinned.
Priveleges are mostly prefered and are awarded to members of society with lighter skin, while dark-skinned individuals lack privilege.
While colourism made people dislike and develop a hatred to themselves, skin lightening compaines immediately took advantage of this while reaching new heights of success with various creams, soaps and treatments.
But it is extremely sad how many people are unaware of the hazardous effects of these creams. Such products contain chemicals which contribute to epidermal thinning (thinning of the skin), contribute to pigmentation in the long run, skin swelling, hypopigmentation, itchy skin.
The most dangerous ingredient in the creams is that of mercury. Mercury can damage a person’s nerves, reduce brain activity, damage your liver and kidneys. Also anyone who comes in contact with you while you use skin creams which contain mercury can get mercury poisoning through you.
If you’re dusky, you’ll instantly be frowned upon and told to get some whitening treatments done else you won’t find a good rishta or a good job. But if you’re fair skinned and white, you’d be promoted more in a well reputed job or be eligible for good rishtas. It is the case where the color of your skin is an indicator of what you can and should be able to achieve in life.
Although Pakistanis have a sheer hatred towards the West, it is upsetting to see how they are inspired to be more and more like them especially in the choice of skin color.
These same myths about beauty are mirrored in whitening cream ads as well, and contribute to the oppression of women since women cannot reach their full potential when they are busy striving towards impossible, and even unhealthy standards of beauty.
It is indeed upsetting to see even celebrities from our own entertainment industry endorse such products which promote fair and white skin. In the recent past, Sajal Aly, Mawra Hocane, Bilal Ashraf and the likes have been promoters of a fairer and clearer skin.
It is pertinent for us as individuals to love ourselves, no matter what our skin color is. If we do not start doing that today, we would not be accepted by others as well.
She is greatly inspired by Benazir Bhutto and her struggles. Mehwish said the younger generation needs to know more about the great Benazir Bhutto.
“The size of your mentality and your mind matters. Your mind should be big enough to fit both my Tamgha-e-Imtiaz and Billi song.”
At the ramp of FPW Festive ’19, many models badly fell on the floor. Hina Khan and Ayeza Khan were the ones who almost fell. Saba Aslam at the end of show walked with Shaniera Akram but unfortunately, she fell down badly and tried to crawl back.
Here’s Saba Aslam’s video in which she falls badly:
A Karachi based beauty brand, the Lash Bar offers eyelashes in mink and synthetic styles which are re-usable up to a total of 30 times. Their lashes are loved by a lot of people mostly because of the affordable price range with synthetic lashes being sold at 750 PKR while the mink ones are sold at 1500 PKR. In addition to this, the packaging is really chic and girly making one instantly want to buy the product. Order online from them through Instagram or Facebook.
People criticized the security of the office and they were surprised how she got entry at the Ministry of Foreign Affairs. She faced severe backlash for posting videos.
The film will be produced by Adnan Siddiqui and has been written by actress Amar Khan, who is also playing the lead opposite Imran Ashraf in the film.
It caters to people of all sizes which is one the rarest brand in Pakistan who has started such a great initiative.
In our country, plus-sized women always find difficulty to get clothes of their size and Lulusar came up with this beautiful collection with a positive message.
Many people came out and absolutely appreciated this great initiative of promoting body positivity but there were many people who fat-shamed her. They used disgusting comments for Faiza and her body.
Let’s check some of the most disgusting comments:
Annie gained weight after she gave birth to her daughter, Isha. She took to Instagram to share her weight loss journey and wanted to motivate people.
She shared her journey and said, “For motivational purposes only! LOL, I can’t believe I’m posting this but this is for all those people who find it hard to lose weight!! You can do it!
“Left is after I had Isha and the right pic was taken a few weeks ago. I was on the keto diet but keeping in mind I have hypothyroidism it took me wayyyyy longer than it usually takes someone without the disease to lose the weight!” Annie continued.
She motivated people and said, “So for all those people who msg me that they’ve lost motivation to lose weight I hope I can inspire you to never stop trying!”
Ayeza recently appeared in a morning show where she talked about what happened when Danish’s rishat came and shared:
On asking upon why did Ayeza and Danish fought, she replied, “To get into relationship you need to be mature. We were very young when we got into a relationship and fought over meager things.”
She continued and said, “We got nto relationship when I was getting into my intermediate and Danish just started her career.”
Iqra and Yasir are completely in love. They got hitched by their own choice and their families approved it. In an old interview of Iqra with Nida Yasir, she was confused when Nida asked her whether she will get married by her own choice or her mother’s choice?