There are many stars in our televisions industry who are immensely talented and it is always a pleasure to watch them on-screen but for some reason or the other they do not appear on-screen as often as we would like to see them. There are some stars who are very selective about the kind of work they do, others are busy with their families or giving time to other fields with which they are also related. Many of the stars in our industry are multi talented, there is hardly any actor who acts alone, many of them host shows, sing and some are even involved in production and direction. This could also be the reason why we don’t get to see these actors as often as we would like to. Here is a list of few actors who I think do not appear on-screen as often as we would like to see them.

Sanam Baloch:

Sanam Baloch Is an actress, model and a hostess and she excels in all three fields. Sanam Baloch’s work is a proof of the fact that she is extremely talented and takes what she does very seriously. Her performances in Doraha, Daam, Dastan and Durr-e-Shehwar in particular were unforgettable. After watching Durr-e-Shehwar in particular I waited anxiously to watch this diva on-screen again but I must say that Roshan Sitara and Nadamat both failed to bring out the best in her. Although Sanam Baloch was spot on as the bubbly character in Roshan Sitara but unfortunately the play itself failed to make an impact with the audience. Sanam Baloch has done full justice to her character in drama serial Kankar, no one could have played this character better than her. 

I am anxiously waiting to see Sanam Baloch in another play which will bring out the best in her. She is definitely one of those stars who breathe life into every character and someone you would want to see more of.

Asif Raza Mir:

This highly endowed gentleman needs absolutely no introduction. Words fall short when it comes to praising his talent. He is an actor who fits perfectly in serious and comedy roles and no one delivers dialogues like him. Apart from being a very gifted actor, he also has a very charming personality and wants to do whatever he can in order to make Pakistan’s drama Industry progress. The reason why we don’t get to see to see him on-screen often enough could be that apart from acting, Asif Raza Mir also has a very big production house to run and he has always been running a business too.

Babar Ali:

I must confess that I was not a big fan of Babar Ali to begin with but his acting in “Ik Nazar Meri Taraf” completely blew me off. I honestly did not think he had in him and found it difficult to believe that an actor like him who has always been doing larger than life characters in films could mould himself in a character which was quite unlike many that he had played till now. Babar Ali has proven that he is a very gifted actor and a good script and director can bring out the best in him. My list would have been incomplete without his name here because ever since “Ik Nazar Meri Taraf” Ended, I have been waiting to see him in a good role.

Alishba Yusef:

Alishba Yusef’s fans don’t get to see enough of her ever. Her acting talent was wasted in Mere Dard Ko Jo Zuban Miley and she has not appeared on screen ever since.  She is a great actress and also totally adorable. She has earned a very good name for herself in the industry in a very short span of time. I would really like to see Alishba in lead roles and I am hoping that she does not go off screen like many of the other actresses who are involved in different fields of work.

Nadia Jamil:

I think the sole reason why we don’t’ get to see this wonderful actress on-screen as often as we would like to is that her heart is still set with theatre and even now she is busy working in International theatre projects and is hoping that she will be able to do her country proud. Nadia Jamil studied drama from Hampshire College and Allegheny College and she believes that her degree and the experience in theater both really helped her in her acting. Nadia Jamil’s first play was “Putli Ghur”, it was a long play that is still fresh in my mind and I go and watch it over and over again whenever I get time. Having family commitments is also another reason why Nadia Jamil does not appear in dramas too often. She has nailed every character she has ever chosen and definitely is one of those actresses who illuminate the screen with their presence. Watching her in the telefilm Behad was an absolute delight but I do get the feeling a little too often that we don’t get to see her often enough on screen.

I must share something with all of you, I made a similar list a few months back of actors who were not being seen often enough on-screen and quite interestingly all those actors who were rarely seen on-screen started working on regular basis…coincidence of course! Are there any actors who you want to see more often on-screen? Do share your thoughts.

Fatima Awan.

Last year was filed with shows that gained immense popularity. However, it was exasperating to see the same faces in every show on every other channel. Here is a list of actors and actresses who were seen in multiple shows on different channels at the same time:

Saba Qamar:
Saba Qamar became popular for hosting the parody show, Hum Sab Umeed Se Hai. 2012 would be the most successful year of her career as she starred in a variety of shows like Maat (one of the top plays of 2011-12), Thakan, Jo Chale to Jaan Se Guzar Gaye, Yahan Pyaar Nahi Hai (another hit play), Mein Chand Si, Shehreyar Shehzadi, and Na Kaho Tum Mere Nahi.
Although her plays were excellent and most of them were hits, it was kind of annoying to see her on every other channel at the same time. On top of that, her roles were pretty much the same in every serial. She played the role of a typical woman in Thakan, Jo Chale to Jaan Se Guzar Gaye, and Yahan Pyaar Nahi Hai. But she did manage to show her versatility through her role in Maat as Saman. It was one of Saba Qamar’s best performances!

Sajjal Ali:
Sajjal is another actress who was seen in many serials in 2012. She was seen in shows like Ahmad Habib Ki Betiyan, Mere Qatil Mere Dildar, the hit show Meri Ladli, Mohabbat Jaye Bhar Mein, Sitamgar and Qudussi Sahab Ki Bewa and the long running show Mehmoodabad ki Malkain. She has done a lot of work in a very short time and has become a popular household name.
She has done a variety of roles; negative, positive, as well as grey shaded. But then again she should be a little selective about her shows. Shows like Mohabbat Jaye Bhar Mein should be avoided and it is about time she quits the show Mehmoodabad ki Malkain.

Mikaal Zulfiqar:
Mikaal has improved a lot overtime as an actor. He is another actor seen in a number of serials in 2012. He has performed in the best serials of last year like Dur e Shahwar, Manjali, and Shehr e Zaat. Other serials include Adha Din Puri Raat, Talafi and Saath Pardon Mein. He had chosen well but then again his negative and grey shaded roles were the same in every serial. It was kind of tiring to see him in the same kinds of roles all year long. He needs to introduce more variety in his roles.

Ayeza Khan:
Ayeza khan is another actress seen in many different roles last year. She was seen in shows like Shaadi Mubarak, Mera Saeein 2, Zard Mausam, Mahi Aye Ga, Kis Din Mera Viyaah Howay Ga 2, Mi Raqsam, Kaala Jaadu, Aks and Kahi AnKahi. This is one big list! She has left every other actor behind by giving 9 back to back serials in a year.
We saw her doing many grey shaded characters which proved her versatility. Her role in Zard Mausam and Aks were very much appreciated by the audiences. But seeing her in negative roles on every other channel was a bit tiresome and made the shows lose their appeal.

Zhalay Sarhadi:
Zhalay is another actress for whom 2012 has been a very successful year. She was seen in many shows like Nadamat, Aks, Madiha Maliha, Kahi Ankahi, Sabz Pari Laal Kabutar, and Daray Daray Naina. Her role in Aks and Madiha Maliha was very much similar and since they were both airing at the same time, it took away the charm of both the characters. I am personally tired of seeing her in the same roles. It was kind of surprising to see so many shows of her at the same time as she used to do limited roles before.

Sami Khan:
Sami Khan has been seen climbing the ladder of popularity these past few years. He was seen in popular shows like Meri Ladli, Kaala Jaadu, Sirat e Mustaqeem, Shaadi Mubarak, Sabz Pari Laal Kabutar, Dharay Dharay Naina, Teri Rah Mein Rul Gai Way and Mein Guneghar Nahi. But one thing which irks me about this very talented actor is his choice of roles. Why is it that in every serial he plays the guy who never gets the girl? And why does he always appear in serials produced by A & B Productions? It is extremely vexing to see him in the same kind of roles in every channel at the same time. I personally like him as an actor but a little versatility would be highly appreciated.

Mariam Shafiq.

Many months back I wrote a post about some noteworthy advertisements; making a list of a few advertisements that were absolutely delightful to watch and many people especially those living abroad really liked those commercials. These commercials had a little bit of everything in them, some sentiments, a message and they were executed beautifully. Now after so many months when I thought of making such a list again I realized that there isn’t even one TV commercial at the moment which has that effect on me and which has the wow factor. I think for a Television viewer commercials are very important because whether we like to or not we have to watch these advertisements. Just the other day while watching Zindagi Gulzar Hai, I could not help but criticize every single commercial I saw during the advertisement break and it sort of spoiled the drama watching experience for me. Commercials do not have to be boring and passive but they can be just as engaging as the dramas themselves. I do realize that making a good commercial is tough job because you have to get your message through to the consumer in a very short span of time and make them sit down and pay attention is quite difficult but surely we can do better than what we are doing at the moment.
Am I the only one who feels that most of the commercials nowadays are just plain lame? Even if the ideas are innovative, the execution does not appeal to you at all. For example the Olpers advertisement in which the lady talks about choices that a woman has to make in life etc. I think the idea is excellent but the way the idea has been put into words is not the least bit impressive and the model’s body language just makes you yawn. Ufone commercials have always been great with a touch of wit and humor but even that is getting repetitive now and seeing the same faces over and over again does not help. Watching Saba Qamar dressed up in the most unimpressive attire in a fairness cream’s advertisement just added to the disappointment. Saba Qamar is talented and beautiful and perfectly capable of attracting the audience for the right reasons too, so why resort to such tactics?

Almost every year I eagerly look forward to the commercials that are made specifically for the month of Ramzan but this year around there were hardly any advertisements that were made especially for the month and even those that were aired in the month did not strike a chord the way they usually do. Are there any commercials on air at the moment which you enjoy watching? Or most of them are just putting you to sleep? Do you feel like our advertisement agencies are losing the creativity needed to come up with new and interesting ideas? I do believe in star power but I also think that just hiring pretty and popular faces is definitely not enough. I hope someone out there is listening and few of the brands like Nestle, Olpers and Ufone which have given us many memorable commercials will gives us more to write home about.

Fatima Awan.

It is an established fact that actors who are sons or daughters of famous actors and actresses are always compared to their parents and other members of their family. They are more harshly judged as we tend to think that “if the parents are good artists then the children have to be just like them”. The pressure on them to prove them self is more than any other actor with a normal background. Here is a list of actors who have been constantly compared to their popular parents or experienced actors of their family:

Shehroze Sabzwari:

Shehroze Sabzwari is the son of the veteran actor, Behroze Sabzwari. He is a model turned actor and debuted from the movie ‘Khulay Aasman Ke Neeche’, which was directed by Javed Sheikh. Saleem Sheikh and Javed Sheikh both are his maternal uncles and he belongs to a family full of experienced and renowned actors. His cousins are Momal Sheikh and Shehzad sheikh. He debuted in the drama industry through the show Ana. He was also seen in shows like Maamta, Karachi High, Badtameez, Parsa and was recently seen in Tanhaiyaan – Naye Silsilay.  He is also seen as an ambassador of Telenor and Pepsi.

Since he belonged to such a renowned and established family, the expectation from him was high and he was not given the leverage that is normally given to other newcomers. He was criticized for his performance at the beginning of his career as he did not match up to the standards set by his father. But we have seen a lot of improvement in his acting in his latest show Tanhaiyaan. I hope he establishes soon and makes a name for himself in the industry.

Shehzad sheikh:

Shehzad sheikh is the son of Javed Sheikh, who is one of the most popular actors of Pakistan film and drama industry. Shehzad debuted with the youth show ‘Dreamers’ alongside Annie Jaffery, which became a hit among the youngsters. He was next seen in Mi Raqsam opposite Ayeza Khan. He will also be seen in the upcoming show Teesri Manzil.

He is another actor who has failed to impress the audiences. His dialogue delivery is very weak and he needs to work on his expressions. He needs to prove that he is more than a face with a strong background. He will always be compared to his father at every step! He definitely has a long way ahead of him.

Yamina Peerzada:

Yamina Peerzada belongs to the famous Peerzada clan, a family full of artists. She is the daughter of Saadaan Peerzada. The renowned actors Usman Peerzada and Samina Peerzada are her paternal uncle and aunt. She made her acting debut on television from the show ‘Rangeel Pur’ written and directed by Usman Peerzada, on PTV Home in Nov 2010. Her second serial was A & B’s “Roag” directed by Babar Javed. She was seen opposite Mohib Mirza in this serial. She is currently seen in the show Barf. Not many people would be aware that she has also performed as a puppeteer with the Rafi Peer Theatre Workshop in Pakistan, India, Turkey, Italy, Scotland, France, Norway and United Kingdom.

She gave a good performance in Roag and was appreciated but yet again she would always be compared to the spectacular performances given by other members of her family. Samina Peerada’s work is incomparable as she has done some very powerful roles. The harsh reality is that she would always be compared with the experience actors of her family.

Momal Sheikh:

Momal Sheikh is the daughter of Javed Sheikh and the sister of Shehzad sheikh. She worked for Hum TV at the beginning of her career. She never opted for acting before as it is rumored that Javed Sheikh did not want her to opt for acting. She started her acting career after her marriage. She was last seen in the show Aitraaf. She has a lot of shows lined up such as Koyla Hogai Main, Mujha Khuda Pe Yaqeen Hai, and Dard Ashna.

We have not seen much of her work to judge her at this point. But surely, her performance will always be compared to her fathers’! This is one disadvantage of belonging to a family filed with brilliant artists.

Mehreen Raheel:

Mehreen Raheel is the daughter of Seemi Raheel, another famous name of the industry. Mehreen had started modeling at a very young age and appeared in lots of commercials in her teens. She was seen in popular serials like Meri Zaat Zara e Benishaan, Mastana Mahi, Dastaan, and Ashk. She is currently seen in the show Zindagi Gulzar Hai. She also debuted in films from Jawad Ahmad’s movie Virsa, opposite Indian actor Arya Babar.

She is known for her typecast roles in every other serial. She is an average actress and needs to show her potential by performing a variety of roles. But at the end of the day, her performance will always be compared to her mothers’!

Mariam Shafiq.

Life becomes a blessing when the family is financially stable enough to meet up the livings. These days when the competition is increasing, it is becoming common that both, the husband and the wife are trying all their best to make money. When it comes to the drama industry, it has been seen that many couples are enjoying earning their livings in the field of acting. Let us take a brief look on the list of couples who are affiliated with the drama industry and earning a huge deal in return of entertaining you on screen.

We all have heard about singers like Fawad Khan, Ali Zafar, Komal Rizvi, Bilal Khan, and Junaid Khan who turned into actors. It is an old trend for singers to try their luck in acting and surprisingly, they turn out to be more popular actors than singers. However, the new trend is of “Actors turning into singers”

At the top of my list is Mehwish Hayat. The model turned actor who has been seen in many hit shows like Thori Si Wafa Chahiye and Mere Kaatil Mere Dildaar. It came as a huge surprise to everyone when she sang the song ‘Pani Barsa Hai‘ in her recent hit show aired on Geo TV, Manjali. Then we saw her singing the title song of the show ‘Meri Behn Maya’ which was a very catchy song and then came the melodious title song of Talkhiyan. Talkhiyan’s title song is one of the best I have heard. Her voice gave life and soul to the song. And recently she gave another hit title song of the show ‘Mirat ul Uroos’ which airs on Geo TV and Mehwish Hayat is also part of the cast. She has proved that she is not only a very good actress but also a very good singer. Her versatility has left everyone in awe of her. I hope her singing career flourishes just as her acting career. Good luck to her!

The second person in my list is Ayesha Omer. She is a model, VJ, host, actor and now has turned into a singer. She is known for her famous character of Khubsurat in the comedy play ‘Bulbulay’ which is liked by masses all over the country and abroad. She is another actor who turned into a singer. She always had a beautiful voice but it was not known to many people that she is a trained singer.
She sang the beautiful song Khamoshi which was later used for the OST of the drama Manjali. There was also a video made of this song which featured Ayesha Omer herself. Her voice makes one spell bound and her tone and pitch is just perfect! She is a formally trained classical singer and was also fond of performing arts and always had the desire to sing which no one took seriously until she decided to try her luck in singing. She started performing with underground rock bands like Mind Riot and The Cell, and with the NCA music society later in her life. She acquired fame with two of her hit singles, Aao and Koi To Ho. Another one of her famous song is Mun Chala Hai.

The third person in my list is Bushra Ansari. She is not only a very good actor but also an excellent host and writer. The plays written by her like Dil hai Chota Sa had become very popular. Her show Brunch with Bushra was one of the best shows on air at that time. She always had the passion to sing and she has been seen singing on various occasions. She was often seen singing in her show ‘Brunch with Bushra.’ She has a beautiful voice which everyone admired and praised. She always preferred to sing old songs and has sung the famous song ‘Kuch Dil Ne Kaha’ which was originally sung by the Indian legend Lata Mageskar. This song was the OST of the drama Kuch Dil Ne Kaha which was written by Bushra herself. She never had the desire to sing an original or official song but she finally sang the official OST of the show’ Dil To Bhatkay Ga’ We hope to hear more songs sung by her in the future!

Mariam Shafiq.

Here is a list of upcoming shows of this season which are worth looking forward to!

Dil e Muzter:
One of the most awaited play nowadays is Dil e Muzter which stars Sarwat Gilani, Sanam Jang and Imran Abbas. Imran will be seen in a Hum TV drama after a long time. The promos have gone on air and viewers are desperately waiting for the show to begin.

Silvatein:
The promos of this show were pretty eye catching. The cast includes Adeel Hussain, Amna Sheikh, Mira Sethi, and Danial Rahil. It is written by Samira Fazal and directed by Shehrazade Sheikh. We will again see Adeel Hussain and Amina Sheikh as the leads after Mora Piya.

Kaash Aisa Ho:
The teasers of this show made the viewers intrigued and the promos made them eager to watch this show. It has a very unusual cast. It stars Saba Qamar, Mohib Mirza, Shahood Alvi, Zainab Qayyum (ZQ), Jugun Kazim, Tahira Imam, Ali Sikander, Jahanzeb Gurchani, Sana Askari, and Syeda Yasra Rizvi. The first episode has gone on air and the show does seem interesting. Let’s see what this show has in store for us!

Mujhe Khuda Pe Yaqeen Hai:
This is another play which is worth looking forward to. It stars Ayesha Khan, Ahsan Khan and Mikaal Zulfiqar. The cast seems good. I hope the show would be interesting as well!

Main Manto:
Another show that has a lot of hype nowadays is Main Manto. It stars Mahira Kan, Saba Qamar, Syed Yorguc, Sania Saeed, Afraz Rasool and Nimra Bucha. It is written by Sadat Hassan Manto and is directed by none other than Sarmad Khoosat. This would be Mahira Khan’s next play after Shehr e Zaat and her fans are eagerly waiting for this serial to go on air.

Wirasat:
Faisal Qureshi will be seen in a totally different avatar in this serial. Once again we will get to see his versatility. This show is also worth looking forward to. Faizan Khawaja, currently seen as Roman of the show Aik Nayee Cinderella, would also be seen in this serial.

Kankar:
The cast of the show includes Fahad Mustafa alongside Sanam Baloch. The pair had been seen together before and the fans are looking forward to see them again onscreen. The cast also includes Behroz Sabzwani and Ismat Zaidi. The play is written by Umera Ahmed and is directed by Haissam Hussain and will be produced under Humayun Saeed’s banner.

Bhanwar:
The cast includes Gohar Mumtaz and Sohai Ali Abro. It is directed by Fahim Burney and written by Sarwat Nazir. It will be produced by Syed Afzal Ali. Gohar Mumtaz, who was part of the popular band Call, had tried his luck in acting before and failed. Let’s see if this time he is able to impress the audience or not.

Un Suni:
The cast includes Mehwish Hayat, Junaid Khan and Zainab Qayyum. It is Directed by Ehraz Ali and written by Khalil ur Rehman Qamar. ZQ had taken a long break but now she is back. She is currently seen in the drama Siskiya aired on ARY Digital.

Koyla Hogai Mein:
This show stars Momal Sheikh, daughter of Javed Sheikh, who would be seen in a lead role for the first time opposite Danish Tamoor. The rest of the cast includes Mawra, Saba Pervaiz, and Shagufta Ijaz. This play is directed by Abdullah Badini and written by Naheed Fatima.

Gohar e Nayab:
The cast includes Ahsan Khan, Sajjal, Bushra Ansari, Afshaan Qureshi and Ayesha Gul. Ahsan Khan will once again be seen opposite Sajjal. Sajjal and Ahsan were previously seen together in the show Meri Ladli. The show is directed by Sakina Sammo.

Dard Ashna:
The cast of this show includes Farhan Ali Agha , Sabreen Hisbani, Zainab Qayyum, Shehroz Sabzwari, Momal Sheikh, Syed Yourguc, Sadia Ghaffar, Rubab, Seemi Pasha, Manzoor Qureshi, Raheel Butt, and Farah Nadeem. What an amazing cast! It is directed by Arif Khan and produced by Humayun Saeed and Abdullah Kadwani. Let’s see if the show is as good as the cast.

Tere Pyaar Ke Bharosey:
The cast of the show includes Qazi Wajid, Mehreen Raheel, Neelam Muneer, Danish Taimoor, Yasir Shah, Ismat Zaidi, Azra Mohiuddin, Azra Mansoor, Shehzad Raza, Shehzad Shaikh, Shaheen Khan, Anum Aqeel, and Hashim Butt. It is produced by 7th Sky Entertainment. The cast seems different. It is always nice a diversity in the cast. I hope the show is able to impress the audience!

Barf:
Barf is another show which has gone on air on the channel Aplus. The cast includes Mohib Mirza, Yamina Peerzada, and Sami Khan. The concept of this drama looks different. Let’s see what is in store for us! Yamina Peerzada is yet to impress the audience with her performance.

Mariam Shafiq.

Marketing in Pakistan has become the new trend for different brands. Popular brands like Olpers, Nestle, Aquafina, Coke, Pepsi invest a lot in their marketing strategies; Mostly advertisements.

It has been seen in the recent years that different brands are endorsing their products through the means of showing the most ‘Popular celebrities of the time‘ in their advertisement. One of the most hyped advertisements was seen during the days of Humsafar when Mahira Khan and Fawad Khan appeared together in the Aquafina advertisement. It was a very good strategy of Aquafina to promote their product by showing the most popular faces of that time, Ashar and Khirad. Aquafina’s sale had boost immensely after the advert was played regularly on different channels. There was also a re telecast of the TUC advertisement again featuring Mahira and Fawad during the Humsafar ads. We also saw the NesVita Ad featuring Mahira Khan playing regularly in the breaks of both Humsafar and Shehr e Zaat.

Again we can see the popular celebrities in Ads nowadays usually during the ads of their own show on air. Recently, we saw the Q mobile Noir Advertisement featuring Fawad Khan after his new show Zindagi Gulzar Hai was launched. Another advertisement featuring Fawad Khan which is played regularly nowadays is the Service shoes advertisement. Another popular face nowadays in Ads is of Maya Ali (Meesha of Aik Nayee Cinderella) she is seen in a totally different look in the sprite Advertisement. Ayesha Omer and Azfar Rehman, both are seen together in the Kurkure Advertisement. Ayesha Omer and Hina Dilpazeer feature in the Harpic advertisement, as Momo and Khubsurat; the popular characters of Bulbulay. The Candi biscuit advertisement features Adeel Hussain, Annie Jafferi (Last seen in Meri Behen Maya) and Hamza Ali Abbasi (who played the negative role in Mere Dard Ko Jo Zuban Mile). Fiza Ali, who is currently seen in the drama Ghaao, also features in the latest PTCL Smart TV advertisement.

Other Brands like Dairy milk, Nestle, Tarang, Ufone, Warid, Zong, Telenor, Mobilink also invest a lot in their advertisements. Ufone Ads show lighthearted comedy and are usually very creative. It features the same celebrities mostly; namely Mikaal Zulfiqar, Faisal Qureshi (who is the main person behind the creativity and I must say he makes great advertisements), Mehreen Rahael(she is no longer seen though), the model Ayyan Ali and Adeel Hashmi. Tarang Advertisement has featured a lot of celebrities like Ahsan Khan, Fawad Khan, Sonya Jehan, Resham, Moammar Rana, Meera, Reema, and Danish Taimoor. The other mobile network brands like Mobilink, Warid, Zong have featured celebrities like Ali Zafar, Fahad Mustafa and Atif Aslam. The Mobilink song Jazba which was previously sung by Atif Aslam has now been adapted and sung by the contestants of Surkshetra. The winner Nabeel Shaukat Ali and the other two popular contestants, Imran Ali and Mulazim Hussain have done a great job and the song has come out pretty well. Ali Zafar was also seen in a Mobilink advertisement featuring him and Nargis Fakhri which had become very popular.

Brand like Coke and Olpers have provided huge amounts of sponsorships to shows like Tanhaiyan Naye Silsilay and Coke Kahani. The show has special scenes just to promote the brand. This is the beginning of a new trend. We would see other brands following their lead and providing sponsorships to drama serials.

Brands are constantly competing against each other and need to come up with more creative advertisements all the time. The main ingredient, however is to feature a popular celebrity and their fans automatically gets persuaded to use the brand’s product. The investment may be huge as celebrities demand high prices but the profit gained due to the increased sales is more than satisfactory for the brands.

Mariam Shafiq.