After Nueplex protesters gathered in Lahore too to protest against Ali Zafar and sexual harassment. While the protesters chanted “Boycott Ali Zafar” outside Cinestar Lahore Kayseria’s creative director Waleed Zaman showed up there to watch the movie. A video soon started circulating where a protester asks Waleed why he is watching Teefa in Trouble and he replies “Because we support sexual harassment of women.” He said that on record not once not twice but three times and every time he raised his hands as he said so.
There’s a protest outside Cinestar Lahore against sexual harasser Ali Zafar’s movie Teefa. Waleed Zaman, son of Bareeze’s owner, creative director of Kayseria brand, walks in saying “we support sexual harassment of women” Privileged men who think they can get away with anything. pic.twitter.com/2Ld7erccZP
— maryam (@maryamful) July 20, 2018
Later the creative director of Kayseria and son of Bareeze’s owner Hameed Zaman; Waleed Zaman issued a statement where he claimed that he said this because he was upset as his wife was being harassed and threatened by the protesters. While the video clearly shows none of the said “harassment” happened.
https://twitter.com/haseemuzzaman/status/1020444201169948672
Soon after this Boycott Kayseria and Bareeze hashtags started appearing to show the privileged lot that their actions come with consequences.
Hey @bareezeofficial @kayseriapk maybe do a few sexual harassment and sensitivity trainings for Waleed Zaman? He clearly needs them.
— rameeza (@Rameezay) July 20, 2018
https://twitter.com/RidhaAlii/status/1020376416553263106?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1020376416553263106&ref_url=https%3A%2F%2Fimages.dawn.com%2Fnews%2F1180493
https://twitter.com/ayeshakhalid7/status/1020399967767277569?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1020399967767277569&ref_url=https%3A%2F%2Fimages.dawn.com%2Fnews%2F1180493
Bareeze.
Kayseria.
Chinyere.
Shahnameh.
Minnie Minors.
Super Squad.
Leisure Club.
These are the brands associated with Waleed Zaman’s fam. Hit them where it hurts.— kashaf asim (@kashafasim) July 21, 2018
If this is how privileged and well educated lot of Pakistan thinks then what hope do we have for common unprivileged and uneducated people. Kayseria’s upper management not only needs to take serious actions after Waleed Zaman’s insensitive remarks it also needs to show how there is accountability of each person’s actions irrespective of their social status if they want to maintain the integrity of the brand because after all Kayseria is a WOMEN clothing brand, such mentality should be dealt with zero tolerance policy.
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We still are getting a huge influx of comedies with 7DMI and Na Band Na Baraati released just now on Eid and Teefa In Trouble about to release on the 20th of July. The two biggest releases of the year Load Wedding and Jawani Phir Nahi Ani 2 are also comedies. All in all, this is the biggest genre we have right now with quantity over quality indeed. Patriotism: People fell in love with Waar. The film made over 20 crores in Pakistan in times when no one went to cinemas for a Pakistani film. This again started a trend of making films that bubbles up feelings of patriotism in the audience. A desperate sequel of Waar called Yalghaar came out. It was an amalgam so many story tracks that all it was relying to succeed on was the patriotism of the audiences. Azaadi is a recent example of the high ticket value of patriotism. Despite the small number of shows and not really a very positive response to its trailer, the film was earning equal to 7DMI which had Pakistan’s biggest star Mahira Khan as its lead.
Another huge release scheduled for Eid ul Adha; Parwaaz Hai Junoon is also a patriotic film that will shed light on the life and sacrifices of Pakistani Airforce. Sherdil starring Armeena Rana Khan and Mikaal Zulfiqar is also a movie based on Airforce. So, we still have more and more movies coming out of this genre. The Others: Many good films have come out which not got that much of a hype. They were good and deserved more attention but didn’t get that much. Shah is such an example. It was a great movie, a beautiful biopic but it didn’t join the list of the bigwigs. The same thing happened to Motorcycle Girl which was a different story. Mah e Mir, Maalik (a different kind of patriotic) and Arth are also some films which did not get much appreciation in the sense some movies like Mehrunissa got. They were better than Wrong No. and even Parchi but were not really appreciated by the audience.
Seems like the only two genres selling in Pakistan right now are Patriotic and Comedy. Many thoughtless and copied stories are coming out constantly which at the end of the day do not hold the attention of the audience after the first weekend. Do you agree with these two genres being cashed upon in Pakistan right now? Share in comments!